1.1 Course Brief and External Certifications.mp4

1.2 Digital Marketing Program.mp4

1.1 Course Introduction.mp4

1.1 Course Introduction.mp4

2.1 SEO Introduction.mp4

2.2 Importance of SEO.mp4

2.3 What Is SEO?.mp4

2.4 Search Ecosystem Components.mp4

2.5 Search Ecosystem Components Incentives.mp4

2.6 What Drives Search Ecosystem?.mp4

2.7 SEO and Social Media.mp4

2.8 SEO Pros and Cons.mp4

2.9 Avoid Outdated Techniques.mp4

2.10 SEO Career in Organizations.mp4

2.11 Enterprise SEO.mp4

2.12 Small Medium Business SEO.mp4

2.13 SEOs in Agencies.mp4

2.14 Individual SEO.mp4

2.15 Opportunities and Skill.mp4

2.16 Key Takeaways.mp4

2.17 Knowledge Check.mp4

3.1 How Search Engines Work.mp4

3.2 Major Search Engines.mp4

3.3 Minor Search Engines Search.mp4

3.4 International Search Engines Yandex.mp4

3.5 International Search Engines Baidu.mp4

3.6 International Search Engines Naver.mp4

3.7 International Search Engines Qwant.mp4

3.8 Search Engine Mechanism.mp4

3.9 Search Engine Crawling.mp4

3.10 Search Engine Crawling Robots txt.mp4

3.11 Sitemaps.mp4

3.12 Storing.mp4

3.13 Processing and Indexing.mp4

3.14 Ranking.mp4

3.15 Key Takeaways.mp4

3.16 Knowledge Check.mp4

4.1 Types of SEO.mp4

4.2 SEO Hats.mp4

4.3 White Hat SEO.mp4

4.4 Black Hat SEO.mp4

4.5 Gray Hat SEO.mp4

4.6 SEO Mistakes.mp4

4.7 SEO Best Practices No Hidden Content.mp4

4.8 SEO Best Practices Optimized Snippet.mp4

4.9 SEO Best Practices Prominent Heading.mp4

4.10 SEO Best Practices Organized Hierarchy.mp4

4.11 SEO Best Practices Practical Links.mp4

4.12 What is SEO Spam?.mp4

4.13 Falsifying Content.mp4

4.14 Falsifying Links.mp4

4.15 Falsifying Website Content.mp4

4.16 SEO Spam.mp4

4.17 The Periodic Table of SEO Success Factor.mp4

4.18 Key Takeaways.mp4

4.19 Knowledge Check.mp4

5.1 Keyword Research and Competitive Intelligence.mp4

5.2 Importance of Keyword Research.mp4

5.3 User Intent.mp4

5.4 Not Provided.mp4

5.5 Performing Keyword Research.mp4

5.6 Demo Keyword Research Tool (Wordtracker).mp4

5.7 Keyword Research and Competitive Intelligence.mp4

5.8 Types of Queries.mp4

5.9 Short Tail Query Pros and Cons.mp4

5.10 Long Tail Query Advantages.mp4

5.11 Competitive Analysis Overview.mp4

5.12 Factors in Competitive Analysis.mp4

5.13 B2B vs B2C.mp4

5.14 Key Takeaways.mp4

5.15 Knowledge Check.mp4

6.1 On Page Optimization.mp4

6.2 Defining On Page Optimization.mp4

6.3 On Page Factors.mp4

6.4 Title Tags.mp4

6.5 Meta Description.mp4

6.6 Header Tags.mp4

6.7 URLs and URL Structure.mp4

6.8 Image Alt Text.mp4

6.9 Internal Links.mp4

6.10 Keyword Usage.mp4

6.11 Sitemaps.mp4

6.12 On Page Don'ts.mp4

6.13 Keyword Stuffing.mp4

6.14 Hidden Text.mp4

6.15 Repetitive Anchor Text.mp4

6.16 Cloaking.mp4

6.17 Perfectly Optimized Page.mp4

6.18 SEO Factors.mp4

6.19 Top Ranking Factors.mp4

6.20 Key Takeaways.mp4

6.21 Knowledge Check.mp4

7.1 Off Page Optimization.mp4

7.2 What Is Off Page Optimization.mp4

7.3 Signals of Popularity.mp4

7.4 Why Links?.mp4

7.5 Create Link Worthy Content.mp4

7.6 Off Site Engagement.mp4

7.7 Utilize Offline Relationships.mp4

7.8 Types of Links.mp4

7.9 Rel = “nofollow” and Social Media.mp4

7.10 Link Building Don’ts.mp4

7.11 Key Takeaways.mp4

7.12 Knowledge Check.mp4

8.1 Duplicate Content.mp4

8.2 What Is Duplicate Content?.mp4

8.3 Common Instances.mp4

8.4 Fixing Duplicate Content.mp4

8.5 Key Takeaways.mp4

8.6 Knowledge Check.mp4

9.1 Design and Architecture.mp4

9.2 Importance of Design.mp4

9.3 Design Best Practices.mp4

9.4 Designing for Search Engines.mp4

9.5 Key Takeaways.mp4

9.6 Knowledge Check.mp4

10.1 Local SEO.mp4

10.2 Local Searches.mp4

10.3 NAP.mp4

10.4 Directories.mp4

10.5 Top Local Search Signals I.mp4

10.6 Top Local Search Signals II.mp4

10.7 Key Takeaways.mp4

10.8 Knowledge Check.mp4

11.1 Algorithm Updates and SEO Changes.mp4

11.2 Biggest SEO Misconception.mp4

11.3 What to Measure?.mp4

11.4 Constant Changes.mp4

11.5 Google Panda Update.mp4

11.6 Google Penguin Update.mp4

11.7 Google Humming Bird Update.mp4

11.8 RankBrain.mp4

11.9 Not Provided.mp4

11.10 SEO Is Still Powerful.mp4

11.11 Key Takeaways.mp4

11.12 Knowledge Check.mp4

12.1 Integrating SEO with Other Disciplines.mp4

12.2 Integrating Marketing Channels.mp4

12.3 User Experience Across Channels.mp4

12.4 SEO and Content Marketing.mp4

12.5 SEO and Analytics.mp4

12.6 SEO and Mobile.mp4

12.7 SEO for Wordpress.mp4

12.8 Key Takeaways.mp4

12.9 Knowledge Check.mp4

13.1 SEO Tools.mp4

13.2 What Are SEO Tools?.mp4

13.3 SEO Tool Categories.mp4

13.4 DEMO Raven SEO.mp4

13.5 Key Takeaways.mp4

13.6 Knowledge Check.mp4

14.1 How to Build a Successful Career in SEO.mp4

14.2 Top Dos and Don’ts.mp4

14.3 Career Paths.mp4

14.4 Certifications.mp4

14.5 Key Takeaways.mp4

15.1 Search Engine Optimization (SEO) Quiz.mp4

2.1 Introduction to Content Marketing.mp4

2.2 Defining Content Marketing.mp4

2.3 Content Marketing Overlap.mp4

2.4 Using Content to Build Trust.mp4

2.5 Effective Content Marketing.mp4

2.6 Importance of a Content Marketing Strategy.mp4

2.7 Key Takeaways.mp4

2.8 Knowledge Check.mp4

3.1 Content Marketing Strategy.mp4

3.2 Content Strategy vs Content Marketing Strategy.mp4

3.3 Content Creation Framework.mp4

3.4 Content Marketing Strategy.mp4

3.5 Customer Personas.mp4

3.6 Establishing Listening Posts.mp4

3.7 Your Brand Story.mp4

3.8 Social Channel Strategy.mp4

3.9 Content Marketing Playbook.mp4

3.10 Measuring Content Marketing Efforts.mp4

3.11 Planning Your Content Marketing Strategy.mp4

3.12 Becoming a Content Marketing Company.mp4

3.13 Key Takeaways.mp4

3.14 Knowledge Check.mp4

4.1 Overseeing a Content Marketing Program.mp4

4.2 Who Oversees Content Marketing?.mp4

4.3 Content Marketing and Social Media.mp4

4.4 Content Marketing and SEO.mp4

4.5 Drive Traffic Through Your Content.mp4

4.6 Content and the Customer Journey.mp4

4.7 The Engagement Model.mp4

4.8 Key Takeaways.mp4

4.9 Knowledge Check.mp4

5.1 Content Marketing Playbook.mp4

5.2 The Content Marketing Matrix.mp4

5.3 Content Marketing Playbook.mp4

5.4 Link Content Blogs Chatbots and Tools.mp4

5.5 Link Content Infographics and Online News Releases.mp4

5.6 Conversion Content.mp4

5.7 Authority Content.mp4

5.8 Creating an Editorial Calendar.mp4

5.9 Key Takeaways.mp4

5.10 Knowledge Check.mp4

6.1 Social Media and Content Publishing Platforms.mp4

6.2 Facebook.mp4

6.3 Instagram.mp4

6.4 Facebook Messenger.mp4

6.5 Twitter.mp4

6.6 LinkedIn.mp4

6.7 YouTube.mp4

6.8 Pinterest.mp4

6.9 Snapchat.mp4

6.10 Social Media Publishing Platforms.mp4

6.11 How to Create Highly Shareable Content.mp4

6.12 Key Takeaways.mp4

6.13 Knowledge Check.mp4

7.1 Measurement and Budget.mp4

7.2 Hurdles of Content Marketing.mp4

7.3 Overcoming Time and Measurement Issues.mp4

7.4 Overcoming Tool Process and Budget Issues.mp4

7.5 Content Marketing Goals.mp4

7.6 Content Marketing Metrics.mp4

7.7 Content Marketing Reports.mp4

7.8 Tying Output to Outcomes.mp4

7.9 Characteristics of an Effective Content Marketer.mp4

7.10 Key Takeaways.mp4

7.11 Knowledge Check.mp4

8.1 Content Best Practices.mp4

8.2 Writing Compelling Ad Copies.mp4

8.3 Writing Attention Grabbing Headlines.mp4

8.4 Writing Persuasive Copies.mp4

8.5 Creating Compelling Graphics.mp4

8.6 Creating Engaging Videos.mp4

8.7 Content Optimization Techniques.mp4

8.8 Organically Increase Followers and Conversions.mp4

8.9 Conducting Plagiarism Tests.mp4

8.10 A-B Testing Your Content.mp4

8.11 Key Takeaways.mp4

8.12 Knowledge Check.mp4

9.1 GDPR's Impact on Content Marketing.mp4

9.2 GDPR's Effects on Content Marketing.mp4

9.3 GDPR A Great Opportunity for Content Marketing.mp4

9.4 Challenges of Targeting Relevant Audience.mp4

9.5 Revamping Your Website and Privacy Procedures.mp4

9.6 Key Takeaways.mp4

9.7 Knowledge Check.mp4

10.1 Content Marketing Foundations Quiz.mp4

1.1 Introduction.mp4

1.2 What's In It For Me.mp4

1.3 Objectives.mp4

1.4 Why Digital Analytics.mp4

1.5 What is Analytics.mp4

1.6 Role of an Analyst.mp4

1.7 How Difficult is it.mp4

1.8 Key Takeaways.mp4

1.9 Quiz.mp4

2.1 Introduction.mp4

2.2 What's In It For Me.mp4

2.3 Objectives.mp4

2.4 Why Maturity.mp4

2.5 What is a Maturity Model.mp4

2.6 Digital Analytics Maturity Model.mp4

2.7 Management Governance and Adoption.mp4

2.8 Objective and Scope.mp4

2.9 Team and Expertise.mp4

2.10 Continuous Improvement Process and Methodology.mp4

2.11 Tools Technology and Data Integration.mp4

2.12 Case Study.mp4

2.13 Key Takeaways.mp4

2.14 Quiz.mp4

3.1 Introduction.mp4

3.2 What's In It For Me.mp4

3.3 Objectives.mp4

3.4 Dimensions and Metrics.mp4

3.5 Audience Building Blocks.mp4

3.6 Acquisition Building Blocks.mp4

3.7 Behavioral Building Blocks.mp4

3.8 Conversion Building Blocks.mp4

3.9 Calculated Metrics.mp4

3.10 Compound Metrics.mp4

3.11 Key Takeaways.mp4

3.12 Quiz.mp4

4.1 Introduction.mp4

4.2 What's In It For Me.mp4

4.3 Objectives.mp4

4.4 Porter’s Value Chain Framework and Marketing Centricity.mp4

4.5 Customer Lifecycle.mp4

4.6 Personas and Scent Trails.mp4

4.7 Mapping Features Functions and Content to Personas and the Lifecycle.mp4

4.8 The Power of Pilot Projects.mp4

4.9 Planning.mp4

4.10 Privacy and Ethics.mp4

4.11 The Curse of Data Analysis Paralysis.mp4

4.12 Key Takeaways.mp4

4.13 Quiz.mp4

5.1 Introduction.mp4

5.2 What's In It For Me.mp4

5.3 Objectives.mp4

5.4 The Starting Point.mp4

5.5 What is a Key Performance Indicator (KPI).mp4

5.6 The Ultimate KPIs.mp4

5.7 How to Pick the Right KPIs.mp4

5.8 Critical To Quality (CTQ).mp4

5.9 Attributes of a Great KPI.mp4

5.10 Bounce Rate.mp4

5.11 Average Order Value (AOV) — Metric or a KPI.mp4

5.12 Measuring Engagement.mp4

5.13 How Many KPIs.mp4

5.14 Key Takeaways.mp4

5.15 Quiz.mp4

6.1 Introduction.mp4

6.2 What's In It For Me.mp4

6.3 Objectives.mp4

6.4 Why Use Segmentation.mp4

6.5 Population N — Example.mp4

6.6 Segmenting — RFM Approach.mp4

6.7 Built in and Custom Segments.mp4

6.8 Segmentation — ABC.mp4

6.9 Key Takeaways.mp4

6.10 Quiz.mp4

7.1 Introduction.mp4

7.2 What's In It For Me.mp4

7.3 Objectives.mp4

7.4 Types of Analytics.mp4

7.5 Continuous Improvements and Problem Solving with Lean Six Sigma.mp4

7.6 Define.mp4

7.7 Measure.mp4

7.8 Analyze.mp4

7.9 Improve.mp4

7.10 Control.mp4

7.11 Analysis Process Examples.mp4

7.12 Key Takeaways.mp4

7.13 Quiz.mp4

8.1 Introduction.mp4

8.2 What's In It For Me.mp4

8.3 Objectives.mp4

8.4 What is Campaign Tracking.mp4

8.5 Components of a Campaign.mp4

8.6 The Impact of Ad Blockers.mp4

8.7 Paid Owned and Earned Media.mp4

8.8 Attribution Modeling and Media Mix Modeling.mp4

8.9 Assisted Conversions.mp4

8.10 Attribution Models.mp4

8.11 Offline Attribution.mp4

8.12 Key Takeaways.mp4

8.13 Quiz.mp4

9.1 Introduction.mp4

9.2 What's In It For Me.mp4

9.3 Objectives.mp4

9.4 Benefits of Testing.mp4

9.5 Web Design 101.mp4

9.6 Hypothesis Testing.mp4

9.7 A B Testing Pros and Cons.mp4

9.8 Multivariate Testing.mp4

9.9 Multivariate Testing Pros and Cons.mp4

9.10 Key Takeaways.mp4

9.11 Quiz.mp4

10.1 Introduction.mp4

10.2 What's In It For Me.mp4

10.3 Objectives.mp4

10.4 What is a Dashboard.mp4

10.5 Analysis and Reporting Workflow.mp4

10.6 Planning Your Dashboard.mp4

10.7 Choice Of Visualization.mp4

10.8 Gestalt Principle.mp4

10.9 Stephen Few Common Pitfalls in Dashboard Design.mp4

10.10 Expressing Exactitude or Sense of Scale.mp4

10.11 Remove to Improve.mp4

10.12 The Art of Storytelling.mp4

10.13 Key Takeaways.mp4

10.14 Quiz.mp4

11.1 Introduction.mp4

11.2 What's In It For Me.mp4

11.3 Objectives.mp4

11.4 The Complex MarTech Landscape.mp4

11.5 Selecting a Web Analytics Platform.mp4

11.6 Qualitative Data.mp4

11.7 Competitive Intelligence.mp4

11.8 Social Analytics.mp4

11.9 Back Office CRM and Sales Data.mp4

11.10 Instrumentation (Tagging).mp4

11.11 Key Takeaways.mp4

11.12 Quiz.mp4

12.1 Digital Analytics Foundations Quiz.mp4

1.1 Introduction to Analytics.mp4

1.2 Getting Familiar with Google Merchandise Store.mp4

1.3 Creating Google Analytics Account.mp4

1.4 Accessing Google Analytics Data.mp4

1.5 Key Takeaways.mp4

1.6 Resources.mp4

1.7 Exercise.mp4

2.1 Navigating the Interface.mp4

2.2 Understanding AABC Reporting Structure.mp4

2.3 Understanding Reporting Parameters.mp4

2.4 Creating Shortcuts to Customized Reports.mp4

2.5 Key Takeaways.mp4

2.6 Resources.mp4

2.7 Exercise.mp4

3.1 Advanced Table Filtering.mp4

3.2 Applying Efficient Inline Analysis.mp4

3.3 Create Customized Reports with Selected Dimensions Metrics.mp4

3.4 Using Advanced Filters and Regular Expressions.mp4

3.5 Key Takeaways.mp4

3.6 Resources.mp4

3.7 Exercise.mp4

4.1 Creating Segments.mp4

4.2 Using System Defined Segments.mp4

4.3 Customizing Segments.mp4

4.4 Advanced Segment Scope and Sequencing.mp4

4.5 Key Takeaways.mp4

4.6 Resource.mp4

4.7 Exercise.mp4

5.1 Multiple Goals and Goal Types.mp4

5.2 Defining Goals to Measure Success.mp4

5.3 Understanding Smart Goals.mp4

5.4 Applying Goals to Understand Economic Value.mp4

5.5 Key Takeaways.mp4

5.6 Resource.mp4

5.7 Exercise.mp4

6.1 Part 1 Fundamental Concepts.mp4

6.2 Part 1 Categorizing Various Types of Clicks.mp4

6.3 Part 1 UTM Parameters.mp4

6.4 Part 1 Categorizing Tracking Parameters.mp4

6.5 Part 1 Key Takeaways.mp4

6.6 Part 1 Resource.mp4

6.7 Part 1 Exercise.mp4

7.1 Tracking People.mp4

7.2 Introduction to User ID and User Metrics.mp4

7.3 Impact of User ID Feature on Reporting.mp4

7.4 Improve and Leverage User ID Feature.mp4

7.5 Key Takeaways.mp4

7.6 Resource.mp4

7.7 Exercise.mp4

8.1 Part 2 Tracking Parameters Examples.mp4

8.2 Part 2 Tracking Parameters in Different Scenarios.mp4

8.3 Part 2 Differentiating Marketing Activities.mp4

8.4 Part 2 Identifying Common Mistakes.mp4

8.5 Part 2 Key Takeaways.mp4

8.6 Part 2 Resource.mp4

8.7 Part 2 Exercise.mp4

9.1 Analyzing Marketing Effectiveness.mp4

9.2 Understanding Your Audience.mp4

9.3 Common Requests Related to Traffic Sources.mp4

9.4 Exploring Campaign Effectiveness.mp4

9.5 Attribution and Its Limits.mp4

9.6 Key Takeaways.mp4

9.7 Resource.mp4

9.8 Exercise.mp4

10.1 Feature Rich Website.mp4

10.2 Tracking Feature Rich Website.mp4

10.3 Onsite Search.mp4

10.4 Email Subscription.mp4

10.5 Identifying Needs of RIA.mp4

10.6 Key Takeaways.mp4

10.7 Resource.mp4

10.8 Exercise.mp4

11.1 01 E commerce Tracking.mp4

11.2 02 Leveraging E commerce Tracking Features.mp4

11.3 03 Remarketing Based on Shopping Behavior.mp4

11.4 04 Leveraging E commerce Tracking Features on Non e commerce Websites.mp4

11.5 05 Key Takeaways.mp4

11.6 06 Resource.mp4

11.7 07 Exercise.mp4

12.1 01 Analytics Intelligence.mp4

12.2 02 Identifying the Unknown Unknowns.mp4

12.3 03 Using Intelligence.mp4

12.4 04 Asking Your Own Questions.mp4

12.5 05 Going Beyond GA Intelligence Feature.mp4

12.6 06 Key Takeaways.mp4

12.7 07 Resource.mp4

12.8 08 Exercise.mp4

13.1 01 Collaboration and Sharing.mp4

13.2 02 Using Sharing and Collaboration Features.mp4

13.3 03 Using Annotations to Keep Track of Important Changes.mp4

13.4 04 Applying Agile Management Concepts to Analysis Workflow.mp4

13.5 05 Key Takeaways.mp4

13.6 06 Resource.mp4

13.7 07 Exercise.mp4

14.1 01 Dashboards with Data Studio.mp4

14.2 02 Introducing Data Studio.mp4

14.3 03 Applying Visualization.mp4

14.4 04 Extending Beyond Google Analytics.mp4

14.5 05 Discussing Design Best Practices.mp4

14.6 06 Key Takeaways.mp4

14.7 07 Resource.mp4

14.8 08 Exercise.mp4

15.1 01 Understanding Account Structure and Managing Users.mp4

15.2 02 Understanding Google Analytics Account Structure.mp4

15.3 03 Understanding Access Level Permissions.mp4

15.4 04 Applying Best Practices for Teams Agencies.mp4

15.5 05 Key Takeaways.mp4

15.6 06 Resource.mp4

15.7 07 Excercise.mp4

16.1 01 Quality Assurance.mp4

16.2 02 Identifying Google Analytics on the Page.mp4

16.3 03 Leveraging Google Tools to Improve Data Quality.mp4

16.4 04 Utilizing Third Party Tools for Quality Assurance and Audits.mp4

16.5 05 Key Takeaways.mp4

16.6 06 Resource.mp4

16.7 07 Exercise.mp4

17.1 01 Conclusion.mp4

17.2 02 Exercise.mp4

17.3 03 Resource.mp4

17.4 04 Course Conclusion.mp4

1.1 Course Introduction.mp4

2.1 PPC for Various Business Types.mp4

2.2 Defining the Channels for PPC.mp4

2.3 Define CPM CPC and CPA.mp4

2.4 Defining Paid Search Advertising.mp4

2.5 Search Volume.mp4

2.6 PPC Extends Beyond Search Engines.mp4

2.7 Reach of PPC.mp4

2.8 Auction based System.mp4

2.9 Targeting Capabilities.mp4

2.10 How PPC works For Various Business Types.mp4

2.11 PPC For E Commerce.mp4

2.12 PPC For Lead Generation.mp4

2.13 PPC For Local Companies.mp4

2.14 PPC Ads For B2B.mp4

2.15 PPC Ads for Informational Queries.mp4

2.16 PPC Ads for Branding.mp4

2.17 PPC Goals.mp4

2.18 PPC Cycle.mp4

2.19 Questions to Ask.mp4

2.20 Key Takeaways.mp4

2.21 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 The Search Process.mp4

3.3 The Landing Page.mp4

3.4 Search Marketing is Not Interruptive.mp4

3.5 Refine Your Audience.mp4

3.6 Write Ads Relevant to the Searcher.mp4

3.7 Choose the Correct Landing Page.mp4

3.8 Track Conversion.mp4

3.9 Aligning Goals for Successful Search Engine Marketing.mp4

3.10 Useful Information is Not Advertising.mp4

3.11 Key Takeaways.mp4

3.12 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Hierarchy of a PPC account.mp4

4.3 Structuring of Ad Groups.mp4

4.4 Ad Fundamentals Purpose of an Ad.mp4

4.5 Ad Group Example.mp4

4.6 Creating Compelling Ads Features vs Benefits.mp4

4.7 Creating Compelling Ads Call to Action.mp4

4.8 Unique Selling Proposition.mp4

4.9 Ad Components.mp4

4.10 Ad Components Example.mp4

4.11 Ad Testing.mp4

4.12 Ad Extensions Example.mp4

4.13 Ad Extensions Example.mp4

4.14 How Keywords and Search Queries Work Together.mp4

4.15 Search Intent.mp4

4.16 User Intent Classification.mp4

4.17 Types of Keywords.mp4

4.18 Think About the Searcher.mp4

4.19 B2B vs B2C Keywords.mp4

4.20 Ad Group Organization.mp4

4.21 Key Takeaways.mp4

4.22 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Display Network and its Reach.mp4

5.3 Targeting Options.mp4

5.4 Display Network Follows Campaign Settings.mp4

5.5 Contextual Targeting.mp4

5.6 Placement Targeting.mp4

5.7 Audience Targeting.mp4

5.8 Layer Targeting.mp4

5.9 Ad Formats.mp4

5.10 Ad Creation Tips.mp4

5.11 Key Takeaways.mp4

5.12 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Who Is the Audience.mp4

6.3 Remarketing Conversion Rate Analysis.mp4

6.4 Customer Touch Points.mp4

6.5 User Behavior Studies.mp4

6.6 Remarketing for Display Ads.mp4

6.7 Remarketing Lists for Search Ads.mp4

6.8 Customer Match.mp4

6.9 Reaching New Audience.mp4

6.10 Segmenting Audience.mp4

6.11 Email Segmentation.mp4

6.12 How PPC Affects GDPR.mp4

6.13 Data Segmentation.mp4

6.14 Key Takeaways.mp4

6.15 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Stages of the Buying Funnel.mp4

7.3 Advantages of Using the Buying Funnel.mp4

7.4 Buying Funnel for Inexpensive Products.mp4

7.5 B2B Buying Funnel.mp4

7.6 Targeting Users.mp4

7.7 Search Keywords Throughout the Buying Funnel.mp4

7.8 Importance of Information in the Purchase Journey.mp4

7.9 Ads Throughout the Buying Funnel.mp4

7.10 Landing Pages Throughout the Buying Funnel.mp4

7.11 Channels to Leverage Throughout the Buying Funnel.mp4

7.12 Key Takeaways.mp4

7.13 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Setting and Measuring Marketing Goals.mp4

8.3 Third Party Tools.mp4

8.4 Numbers to Obsess Over.mp4

8.5 Making Data Driven Decision.mp4

8.6 Bid Methods.mp4

8.7 Bid Options.mp4

8.8 The PPC Auction.mp4

8.9 Types of Auctions.mp4

8.10 Automated Bidding.mp4

8.11 Manual Bidding.mp4

8.12 Bid Modifiers.mp4

8.13 Bidding to Goals.mp4

8.14 Customer Journey and Attribution Management.mp4

8.15 Attribution Models.mp4

8.16 Key Takeaways.mp4

8.17 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 PPC and Other Marketing Channels Customer Aquisition.mp4

9.3 PPC and Email.mp4

9.4 PPC and SEO.mp4

9.5 PPC and Social Marketing.mp4

9.6 PPC and Conversion Optimization.mp4

9.7 PPC and Analytics.mp4

9.8 PPC and Branding.mp4

9.9 PPC Management in Various Business Types.mp4

9.10 Account Audits.mp4

9.11 Increasing Visibility.mp4

9.12 The Quick Organization Audit.mp4

9.13 Digging for Outliers.mp4

9.14 Future of PPC with Big Data and Machine Learning.mp4

9.15 Future of PPC.mp4

9.16 Key Takeaways.mp4

9.17 Knowledge Check.mp4

10.1 1 Introduction.mp4

10.2 2 Reporting and Tracking.mp4

10.3 3 Conversion Tracking Mechanisms.mp4

10.4 4 UTM Parameters.mp4

10.5 5 UTM Parameters Examples.mp4

10.6 6 Different Types of Reports.mp4

10.7 7 Reports.mp4

10.8 8 Key Takeaways.mp4

10.9 Knowledge Check.mp4

11.1 PPC Foundations Quiz.mp4

1.1 Course Introduction.mp4

2.1 Introduction to Google Ads.mp4

2.2 Google Ads Advertising System.mp4

2.3 How Google Ads Works.mp4

2.4 Google Ads Networks.mp4

2.5 Various Targeting Methods.mp4

2.6 Specific Targeting methods.mp4

2.7 Google Ads Auctions.mp4

2.8 Google Ads Benefits.mp4

2.9 Key Takeaways.mp4

2.10 Knowledge Check.mp4

3.1 Account Structure.mp4

3.2 Account Level Settings.mp4

3.3 Campaign Targeting Options.mp4

3.4 Purpose of an Ad Group.mp4

3.5 Ad Groups Examples.mp4

3.6 Settings Hierarchy.mp4

3.7 Key Takeaways.mp4

3.8 Knowledge Check.mp4

4.1 Opening Your Google Ads Account.mp4

4.2 Opening a Google Ads Account.mp4

4.3 Permission Levels and User Access Data.mp4

4.4 Connect Additional Accounts.mp4

4.5 Key Takeaways.mp4

4.6 Exercise.mp4

4.7 Knowledge Check.mp4

5.1 Creating Your First Campaign.mp4

5.2 Select Campaign Goal and Type.mp4

5.3 Displaying Ads to Targeted Geographies.mp4

5.4 Bid Methods.mp4

5.5 Additional Campaign Settings.mp4

5.6 Key Takeaways.mp4

5.7 Exercise.mp4

5.8 Knowledge Check.mp4

6.1 Creating Your First Ad Group.mp4

6.2 How Match Types Work.mp4

6.3 Exact Match and Phrase Match.mp4

6.4 Broad Match.mp4

6.5 Creating Your First Ad Group.mp4

6.6 Using Negative Keywords.mp4

6.7 Research Your Potential Ad Groups.mp4

6.8 Key Takeaways.mp4

6.9 Knowledge Check.mp4

7.1 Writing Compelling Ads.mp4

7.2 Components of an Ad Relevance.mp4

7.3 Components of an Ad Features and Benefits.mp4

7.4 Components of an Ad Call to Action.mp4

7.5 Components of an Ad Offer.mp4

7.6 Components of an Ad Landing Page.mp4

7.7 Create Ads within an Ad Group.mp4

7.8 Select the Proper Ad Rotation Settings.mp4

7.9 Preview the Ad.mp4

7.10 Key Takeaways.mp4

7.11 Exercise.mp4

7.12 Knowledge Check.mp4

8.1 Ad Extensions.mp4

8.2 Role of Ad Extensions in Your Advertising.mp4

8.3 Working with Ad Extensions.mp4

8.4 Extension Sitelink.mp4

8.5 Extension Callout.mp4

8.6 Extension Call and Message.mp4

8.7 Extension Location.mp4

8.8 Extension Options Available.mp4

8.9 Key Takeaways.mp4

8.10 Exercise.mp4

8.11 Knowledge Check.mp4

9.1 Controlling your bids and budgets.mp4

9.2 Track Conversions.mp4

9.3 Setting Up Conversion Tracking.mp4

9.4 Choose a Bidding Option.mp4

9.5 Bid Options and Adjustments.mp4

9.6 Manual Bidding.mp4

9.7 Set Daily Budgets.mp4

9.8 Key Takeaways.mp4

9.9 Exercise.mp4

9.10 Knowledge Check.mp4

10.1 01 Reviewing Performance.mp4

10.2 02 Customize the Interface and Download Data.mp4

10.3 03 Create Reports Using the Report Editor.mp4

10.4 04 Key Takeaways.mp4

10.5 05 Exercise.mp4

10.6 Knowledge Check.mp4

11.1 01 Quality Score.mp4

11.2 02 Purpose and Role of Quality Score.mp4

11.3 03 Cost Per Click.mp4

11.4 04 Ad Rank.mp4

11.5 05 How Ads Are Positioned.mp4

11.6 06 Bid vs Actual CPC.mp4

11.7 07 Quality Score vs Auction Quality Score.mp4

11.8 08 Quality Score Subfactors.mp4

11.9 09 Expected Click Through Rate.mp4

11.10 10 Ad Relevance.mp4

11.11 11 Landing Page Experience.mp4

11.12 12 Overall Quality Score Flow.mp4

11.13 13 Key Takeaways.mp4

11.14 Knowledge Check.mp4

12.1 1 How to Improve Campaign Performance.mp4

12.2 2 Search Term Management.mp4

12.3 3 Impression Share.mp4

12.4 4 Ad Testing.mp4

12.5 5 Key Takeaways.mp4

12.6 6 Exercise.mp4

12.7 Knowledge Check.mp4

13.1 01 Advanced Features.mp4

13.2 02 Google Ads Editor.mp4

13.3 03 Drafts and Experiments.mp4

13.4 04 Basics of Audience Targeting.mp4

13.5 05 Audience Targeting.mp4

13.6 06 Search Network for Remarketing.mp4

13.7 07 Key Takeaways.mp4

13.8 08 Exercise.mp4

13.9 Knowledge Check.mp4

14.1 Google Ads Fundamentals Quiz.mp4

1.1 Introduction.mp4

1.2 Programmatic Buying.mp4

1.3 Programmatic Uses.mp4

1.4 Programmatic Media.mp4

1.5 Programmatic Channels and Custom Audiences.mp4

1.6 Using Videos in Programmatic.mp4

1.7 Programmatic in Mobile and Apps.mp4

1.8 Advanced Targeting.mp4

1.9 Real Time Advertising.mp4

1.10 Knowledge Check.mp4

2.1 Introduction.mp4

2.2 Programmatic Ad Buying Approach Publishers.mp4

2.3 Programmatic Ad Buying Approach Advertisers.mp4

2.4 Traditional Ad Marketplace.mp4

2.5 Ad Server Tracking Users.mp4

2.6 Data Management Platform (DMP).mp4

2.7 Ad Buying Approach What Changed.mp4

2.8 Programmatic Ad Approach.mp4

2.9 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Behavioral Targeting.mp4

3.3 Programmatic and RTB.mp4

3.4 RTB DSP and SSP.mp4

3.5 RTB Process.mp4

3.6 Programmatic Direct.mp4

3.7 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Primary Systems in Programmatic.mp4

4.3 How it Works.mp4

4.4 Transparency in Programmatic.mp4

4.5 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Targeting Using First Party Data.mp4

5.3 Targeting Using Third Party Data.mp4

5.4 Three Ways of Targeting Impression Based.mp4

5.5 Three Ways of Targeting Audience Based.mp4

5.6 Three Ways of Targeting Customer Based.mp4

5.7 Customer Based Targeting Example.mp4

5.8 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Digital Advertising Fraud.mp4

6.3 Types of Ad Fraud.mp4

6.4 Estimates of Ad Fraud.mp4

6.5 Ad Fraud.mp4

6.6 How to Tackle Ad Frauds.mp4

6.7 Knowledge Check.mp4

7.1 Programmatic Buying Quiz.mp4

1.1 Faculty Introduction.mp4

2.1 Introduction to Social Media.mp4

2.2 Modern Communication.mp4

2.3 Social Media Landscape.mp4

2.4 Social Media and Content Marketing.mp4

2.5 Reputation Management and Monitoring.mp4

2.6 Customer Engagement.mp4

2.7 Key Takeaways.mp4

2.8 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Social Media Impact On Business Goals.mp4

3.3 Social Media Marketing Integration.mp4

3.4 Strategic Business channel Part One.mp4

3.5 Strategic Business channel Part Two.mp4

3.6 Define Your Target Audience.mp4

3.7 Types of Content to Post and Promote.mp4

3.8 Key Takeaways.mp4

3.9 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Social Networking.mp4

4.3 Microblogging.mp4

4.4 Media Sharing Videos.mp4

4.5 Media Sharing Images.mp4

4.6 Other Services.mp4

4.7 Key Takeaways.mp4

4.8 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Impact On Business Goals.mp4

5.3 Buffer.mp4

5.4 Hootsuite.mp4

5.5 Social Studio.mp4

5.6 Link Shortener.mp4

5.7 Key Takeaways.mp4

5.8 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Key Performance Indicators.mp4

6.3 Social Analytics Tools.mp4

6.4 Key Takeaways.mp4

6.5 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Social Advertising Key Factors.mp4

7.3 Advertising Campaign in LinkedIn and Facebook.mp4

7.4 Key Takeaways.mp4

7.5 Knowledge Check.mp4

8.1 Social Media Foundations Quiz.mp4

1.1 Course Introduction.mp4

1.1 Course Introduction.mp4

2.1 Introduction.mp4

2.2 Role of Marketing in the Future.mp4

2.3 Social Media Landscape.mp4

2.4 Facebook Introduction.mp4

2.5 Starting Your Facebook Journey.mp4

2.6 Facebook Options for Business.mp4

2.7 Key Takeaways.mp4

2.8 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 The Facebook News Feed and Organic Reach.mp4

3.3 The Facebook Algorithm Today.mp4

3.4 Top Ranking Factors in the Facebook Algorithm.mp4

3.5 The Future of the Facebook News Feed.mp4

3.6 Key Takeaways.mp4

3.7 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Facebook Groups Set Up and Business Use.mp4

4.3 Facebook Pages Setup Business Use and Best Practices.mp4

4.4 Anatomy of a Facebook Page.mp4

4.5 Facebook Pages Best Practices.mp4

4.6 Facebook Messenger How to Use for Business.mp4

4.7 Facebook Live Set Up and How to Use for Business.mp4

4.8 Key Takeaways.mp4

4.9 Knowledge Check.mp4

5.1 Managing Facebook.mp4

5.2 Facebook Business Manager.mp4

5.3 Publishing Scheduling and Moderation.mp4

5.4 Facebook Page Insights.mp4

5.5 Demo Facebook Productivity Tools.mp4

5.6 Facebook Pages Groups and Events Policies.mp4

5.7 Key Takeaways.mp4

5.8 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Facebook's Social Plugins.mp4

6.3 Facebook Rights Manager.mp4

6.4 Set Up Facebook Local and Facebook Place.mp4

6.5 Facebook and Non Facebook Marketing Tools.mp4

6.6 Key Takeaways.mp4

6.7 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Global Advertising Spend by Media.mp4

7.3 Facebook Ad Campaign Structure Ad Objectives and Targeting.mp4

7.4 Facebook Ad Placements Ad Formats and Budgeting.mp4

7.5 Facebook Ad Performance Testing and Tools.mp4

7.6 Key Takeaways.mp4

7.7 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Facebook Ad Manager.mp4

8.3 Demo Create Your Facebook Ad Campaign.mp4

8.4 Demo Create Your Facebook Ad Set.mp4

8.5 Demo Create Your Facebook Ad.mp4

8.6 Facebook Ad Images and Text.mp4

8.7 Facebook Ad Review Process.mp4

8.8 Key Takeaways.mp4

8.9 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 Targeting in Facebook Pre and Post GDPR.mp4

9.3 Key Takeaways.mp4

9.4 Knowledge Check.mp4

10.1 01 Introduction.mp4

10.2 02 Facebook Conversion Tracking and Facebook Pixel.mp4

10.3 03 Facebook Analytics.mp4

10.4 04 Key Takeaways.mp4

10.5 Knowledge Check.mp4

11.1 01 Introduction.mp4

11.2 02 Setting up Your Facebook Shop.mp4

11.3 03 Creating Your Facebook Catalog.mp4

11.4 04 Using Facebook Dynamic Ads.mp4

11.5 05 Key Takeaways.mp4

11.6 Knowledge Check.mp4

12.1 01 Introduction.mp4

12.2 02 Optimize Your Facebook Page.mp4

12.3 03 Best Practices in Pages Posts and Ads.mp4

12.4 04 Facebook Ads in the Sales Funnel.mp4

12.5 05 Best Practices Facebook Images and Ad Copies.mp4

12.6 06 Key Takeaways.mp4

12.7 Knowledge Check.mp4

13.1 01 Introduction.mp4

13.2 02 Facebook Ad Policies.mp4

13.3 03 Data Use Restrictions.mp4

13.4 04 Facebook Ads Post GDPR.mp4

13.5 05 Ads Politics or Issues of National Importance.mp4

13.6 06 Key Takeaways.mp4

13.7 Knowledge Check.mp4

14.1 01 Introduction.mp4

14.2 02 Certifications and Badges.mp4

14.3 03 Exam Process and Fees.mp4

14.4 04 Facebook Planning Professional Certification.mp4

14.5 05 Facebook Buying Professional Certification.mp4

14.6 06 Key Takeaways.mp4

14.7 Knowledge Check.mp4

15.1 Facebook Quiz.mp4

1.1 Course Introduction.mp4

2.1 Introduction.mp4

2.2 Introduction to Video Marketing.mp4

2.3 Crafting Your Video Marketing Strategy.mp4

2.4 Videos Storytelling.mp4

2.5 Making Videos People Want to Watch.mp4

2.6 Optimum Length for Videos.mp4

2.7 Optimizing your Videos.mp4

2.8 Keyword Research.mp4

2.9 Creating Amazing Videos.mp4

2.10 Optimizing Videos for Search Google and YouTube.mp4

2.11 Building Authority with YouTube Channel.mp4

2.12 Promoting Your Videos.mp4

2.13 Episodic Videos.mp4

2.14 Creating Tent Pole Events Videos.mp4

2.15 Scheduling Your Videos.mp4

2.16 Key Takeaways.mp4

2.17 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Introduction to Media Platforms.mp4

3.3 Promoting Owned Videos.mp4

3.4 YouTube Channels.mp4

3.5 Social Media Promotion.mp4

3.6 Promoting Earned Video.mp4

3.7 Video Influencers Vloggers.mp4

3.8 Promoting Paid Video.mp4

3.9 Analyzing Customer Journey.mp4

3.10 Measuring Impact.mp4

3.11 YouTube Analytics.mp4

3.12 Key Takeaways.mp4

3.13 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 YouTube Advertising Key Players.mp4

4.3 YouTube Video Ad Formats.mp4

4.4 Scheduling Targeting and Remarketing Video Ads.mp4

4.5 Placing Reserved Media.mp4

4.6 Key Performance Metrics.mp4

4.7 Optimizing YouTube Ads.mp4

4.8 YouTube Ads Best Practices.mp4

4.9 Key Takeaways.mp4

4.10 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Mobile Video and Live Streaming.mp4

5.3 Mobile Video and Digital Marketing Strategy.mp4

5.4 Mobile Videos Target Audience.mp4

5.5 Vertical Videos.mp4

5.6 Videos People Watch and Share.mp4

5.7 When To Make Mobile Videos.mp4

5.8 Key Takeaways.mp4

5.9 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 What Makes Mobile Videos Unique.mp4

6.3 Mobile Video Opportunities for Brands.mp4

6.4 Where and How to Promote Mobile Videos.mp4

6.5 Mobile Video Advertising.mp4

6.6 Mobile Video Ads YouTube.mp4

6.7 Mobile Video Ads Facebook and Instagram.mp4

6.8 Mobile Video Ads Case Studies.mp4

6.9 Measuring the Success of Mobile Videos.mp4

6.10 Key Takeaways.mp4

6.11 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Demo Uploading a Video to YouTube—Desktop.mp4

7.3 Demo Using Youtube Studio Mobile.mp4

7.4 Demo Using Youtube Studio Beta Desktop.mp4

7.5 Demo Using YouTube Studio—Mobile.mp4

7.6 Demo Editing a Video on YouTube.mp4

7.7 Demo Optimizing a Video on YouTube Studio.mp4

7.8 Demo Creating a YouTube Channel.mp4

7.9 Demo Checking the YouTube Channel Settings.mp4

7.10 Demo Optimizing a YouTube Channel.mp4

7.11 YouTube Channel Views and Subscribers.mp4

7.12 Factors that Make a Great Video.mp4

7.13 Monetizing Your YouTube Channel.mp4

7.14 Key Takeaways.mp4

7.15 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Shooting and Editing a Great Video.mp4

8.3 Editing in External Apps.mp4

8.4 Video Categories.mp4

8.5 Video Types.mp4

8.6 Demo Instagram’s Video Editing Options.mp4

8.7 Demo Instagram’s Video Filters.mp4

8.8 Monetizing Your Instagram Videos.mp4

8.9 Key Takeaways.mp4

8.10 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 Video Ads on Facebook and Instagram.mp4

9.3 Video Ads on LinkedIn.mp4

9.4 Video Ads on Twitter.mp4

9.5 Video Ads on Snapchat.mp4

9.6 Video Ads on Pinterest.mp4

9.7 Key Takeaways.mp4

9.8 Knowledge Check.mp4

10.1 01 Introduction.mp4

10.2 02 GDPR's Effect on YouTube Advertising.mp4

10.3 03 GDPR’s Impact on the Video Advertising Ecosystem.mp4

10.4 04 GDPR and Audience Targeting in YouTube Advertising.mp4

10.5 05 Key Takeaways.mp4

10.6 Knowledge Check.mp4

11.1 01 Introduction.mp4

11.2 02 Impact of Video Advertising in B2B.mp4

11.3 03 Video Advertising in B2B Examples.mp4

11.4 04 Best Channels for B2B Videos.mp4

11.5 05 Challenges B2B Marketeers Face in Video Advertising.mp4

11.6 06 Key Takeaways.mp4

11.7 Knowledge Check.mp4

12.1 01 Introduction.mp4

12.2 02 Future Trends in Video Marketing.mp4

12.3 03 Three Sixty Degree Video.mp4

12.4 04 Augmented Reality.mp4

12.5 05 Virtual Reality.mp4

12.6 06 Key Takeaways.mp4

12.7 Knowledge Check.mp4

13.1 Youtube and Video Marketing Quiz.mp4

1.1 Understanding Twitter Part One.mp4

1.2 Understanding Twitter Part Two.mp4

1.3 Understanding Twitter Part Three.mp4

1.4 Understanding Twitter Part Four.mp4

1.5 Understanding Twitter Part Five.mp4

2.1 Using Twitter as a Marketer Part One.mp4

2.2 Using Twitter as a Marketer Part Two.mp4

2.3 Using Twitter as a Marketer Part Three.mp4

2.4 Using Twitter as a Marketer Part Four.mp4

2.5 Using Twitter as a Marketer Part Five.mp4

2.6 Using Twitter as a Marketer Part Six.mp4

3.1 Customer Service and Engagement Via Twitter Part One.mp4

3.2 Customer Service and Engagement Via Twitter Part Two.mp4

3.3 Customer Service and Engagement Via Twitter Part Three.mp4

3.4 Customer Service and Engagement Via Twitter Part Four.mp4

3.5 Customer Service and Engagement Via Twitter Part Five.mp4

3.6 Customer Service and Engagement Via Twitter Part Six.mp4

4.1 Marketing on Twitter Part One.mp4

4.2 Marketing on Twitter Part Two.mp4

4.3 Marketing on Twitter Part Three.mp4

4.4 Marketing on Twitter Part Four.mp4

5.1 Understanding Twitter Advertising Part One.mp4

5.2 Understanding Twitter Advertising part Two.mp4

5.3 Understanding Twitter Advertising part Three.mp4

5.4 Understanding Twitter Advertising part Four.mp4

6.1 Twitter Ad Options Part One.mp4

6.2 Twitter Ad Options Part Two.mp4

6.3 Twitter Ad Options Part Three.mp4

6.4 Twitter Ad Options Part Four.mp4

7.1 Retweeting and Retweeting With A Comment Demo 1.mp4

7.2 Using Advanced Twitter Search Demo 2.mp4

7.3 Joining or Creating Hashtag Conversations Demo 3.mp4

7.4 Building a Twitter List Demo 4.mp4

7.5 Creating and Curating a Twitter Moment Demo 5.mp4

8.1 Twitter Marketing Quiz.mp4

1.1 SME Intro.mp4

2.1 Introduction.mp4

2.2 Definition of Mobile Marketing.mp4

2.3 Importance of Mobile Marketing.mp4

2.4 Mobile as a Promotional and an Engagement Tool.mp4

2.5 Mobile Marketing vs Mobile Advertising.mp4

2.6 Mobile and Other Channels.mp4

2.7 Key takeways.mp4

2.8 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Mobile Marketing Tools.mp4

3.3 Location Marketing Services.mp4

3.4 Mobile Web Applications and ecommerce.mp4

3.5 Key Takeaways.mp4

3.6 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Incentives for Mobile Channels.mp4

4.3 Methods of Offering Mobile Incentives.mp4

4.4 Mobile Incentives and Promotions.mp4

4.5 Changeover to Mobile Coupons.mp4

4.6 Key Takeaways.mp4

4.7 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Multi channel Marketing Plan.mp4

5.3 Mobile Marketing Strategy Plan.mp4

5.4 Elements of Mobile Marketing Mix.mp4

5.5 Segmentation and Targeting.mp4

5.6 Key Takeaways.mp4

5.7 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Mobile Advertising.mp4

6.3 Mobile Marketing and Mobile Advertising.mp4

6.4 Mobile Advertising Channels.mp4

6.5 Types of Mobile Ads.mp4

6.6 Strategies for Successful Mobile Advertising.mp4

6.7 Key Takeaways.mp4

6.8 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Types of Analysis.mp4

7.3 Mobile Marketing vs Ads based Analysis.mp4

7.4 Google as a Main Player.mp4

7.5 Mobile Audience and Their Behavior.mp4

7.6 Methods of Tracking Usage.mp4

7.7 Key Takeaways.mp4

7.8 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Rules and regulations and code of conduct.mp4

8.3 Mobile Marketing Guidelines.mp4

8.4 Spam laws.mp4

8.5 Regulations in Major Markets.mp4

8.6 Key Takeaways.mp4

8.7 Knowledge Check.mp4

9.1 Mobile Marketing Foundations Quiz.mp4

1.1 Course Introduction.mp4

1.2 What You Will Learn.mp4

2.1 Introduction.mp4

2.2 What Is Email Marketing.mp4

2.3 Email And Marketing.mp4

2.4 The Immediate Application of Email.mp4

2.5 Key Business Drivers of Email.mp4

2.6 Quick Recap.mp4

2.7 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Primary Email Elements.mp4

3.3 Types of Email Correspondence.mp4

3.4 Email Clients.mp4

3.5 Define Spam.mp4

3.6 Quick Recap.mp4

3.7 Knowledge Check.mp4

4.1 Spotlight.mp4

4.2 On a Lighter Note.mp4

5.1 Introduction.mp4

5.2 What Are Esps And Why Are They Important.mp4

5.3 Typical ESP Account Features.mp4

5.4 Building a Campaign.mp4

5.5 ESP Reporting Features.mp4

5.6 Legal Responsibilities.mp4

5.7 Quick Recap.mp4

5.8 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 The Importance of Email Lists.mp4

6.3 Build Your Subscriber Lists.mp4

6.4 List Building Tactics.mp4

6.5 Subscriber Disclosures.mp4

6.6 Subscribe and Unsubscribe Best Practices.mp4

6.7 Manage and Maintain Your List.mp4

6.8 Use Segmentation to Optimize Your List.mp4

6.9 Quick Recap.mp4

6.10 Knowledge Check.mp4

7.1 Spotlight.mp4

7.2 On a Lighter Note.mp4

8.1 Introduction.mp4

8.2 Privacy and Data Ownership.mp4

8.3 GDPR and the California Consumer Privacy Act (CCPA).mp4

8.4 Spam Laws and Regulations.mp4

8.5 Best Practices to Avoid Sending Spam.mp4

8.6 Sender Reputation and Deliverability.mp4

8.7 Quick Recap.mp4

8.8 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 Email Campaign Measurement.mp4

9.3 Visualize the Email Funnel Deliverability and List Quality.mp4

9.4 Visualize the Email Funnel Engagement and Conversion.mp4

9.5 Essentials of Landing Pages.mp4

9.6 Quick Recap.mp4

9.7 Knowledge Check.mp4

10.1 Spotlight.mp4

10.2 On a Lighter Note.mp4

11.1 Email Marketing Foundations Quiz.mp4

2.1 Introduction to Marketing Automation.mp4

2.2 Marketing Automation Overview.mp4

2.3 Increase Engagement.mp4

2.4 Flatten Your Sales Funnel.mp4

2.5 Close More Deals.mp4

2.6 Make More Money.mp4

2.7 Develop Relationships with Your Best Customers.mp4

2.8 Key Takeaways.mp4

2.9 Knowledge Check.mp4

3.1 Lead Capture and Nurture.mp4

3.2 Lead Capture and Nurture Introduction.mp4

3.3 Lead Capture Process.mp4

3.4 Capturing Leads Using Lead Magnets.mp4

3.5 Lists and Segmentation.mp4

3.6 Lead Nurturing Building a Relationship.mp4

3.7 Lead Scoring.mp4

3.8 Key Takeaways.mp4

3.9 Knowledge Check.mp4

4.1 Customer Journey and Dynamic Segmentation.mp4

4.2 Impact of Customer Life Cycle on Automated Campaigns.mp4

4.3 Marketing Automation Strategy.mp4

4.4 Dynamic Segmentation.mp4

4.5 Key Takeaways.mp4

4.6 Knowledge Check.mp4

5.1 Triggered Communication.mp4

5.2 Triggered Communication.mp4

5.3 Examples of Triggered Communication.mp4

5.4 Automation Success.mp4

5.5 Drip Campaign.mp4

5.6 Drip Campaign Example.mp4

5.7 Nurture Campaign Part A.mp4

5.8 Nurture Campaign Part B.mp4

5.9 Other Channels.mp4

5.10 Key Takeaways.mp4

5.11 Knowledge Check.mp4

6.1 Measurement and Attribution.mp4

6.2 Measuring Campaigns.mp4

6.3 Lifetime Customer Value.mp4

6.4 Email Subscriber Value.mp4

6.5 Campaign Value.mp4

6.6 Attribution.mp4

6.7 Attribution Models.mp4

6.8 Conversion Value.mp4

6.9 Key Takeaways.mp4

6.10 Knowledge Check.mp4

7.1 Improving Customer Retention.mp4

7.2 Reducing Churn Rate Part One.mp4

7.3 Reducing Churn Rate Part Two.mp4

7.4 Building Loyalty.mp4

7.5 Key Takeaways.mp4

7.6 Knowledge Check.mp4

8.1 Compliance and Reporting.mp4

8.2 First Party and Third Party Data.mp4

8.3 Impact of GDPR on Marketing Automation.mp4

8.4 Impact of GDPR on Email Marketing.mp4

8.5 Types of Reports.mp4

8.6 B2B Metrics and Tools.mp4

8.7 Key Takeaways.mp4

8.8 Knowledge Check.mp4

9.1 Artificial Intelligence and Marketing.mp4

9.2 How Does AI Work.mp4

9.3 Benefits of AI in Marketing Automation.mp4

9.4 Key Takeaways.mp4

9.5 Knowledge Check.mp4

10.1 Marketing Automation Foundations Quiz.mp4

1.1 Introduction.mp4

1.2 What's In It For Me.mp4

1.3 Objectives.mp4

1.4 Introducing Website Conversion Rate Optimization.mp4

1.5 The Traits of Success.mp4

1.6 The Amazon Example.mp4

1.7 What Should You Test.mp4

1.8 Robert Cialdini’s Principles of Persuasion.mp4

1.9 Key Takeaways.mp4

1.10 Knowledge Check.mp4

2.1 Introduction.mp4

2.2 What's In It For Me.mp4

2.3 Objectives.mp4

2.4 Understanding AIDAS.mp4

2.5 Understanding Information Scent.mp4

2.6 Maintaining the Scent Examples.mp4

2.7 Key Takeaways.mp4

2.8 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 What's In It For Me.mp4

3.3 Objectives.mp4

3.4 Identify Your Visitors Goals.mp4

3.5 Modeling Your Customers.mp4

3.6 Key Takeaways.mp4

3.7 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 What's In It For Me.mp4

4.3 Objectives.mp4

4.4 Identify Your Message.mp4

4.5 Sell More Effectively.mp4

4.6 Microcopy.mp4

4.7 What if Your Copy Still Doesn't Convert.mp4

4.8 Key Takeaways.mp4

4.9 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 What's In It For Me.mp4

5.3 Objectives.mp4

5.4 Landing Pages.mp4

5.5 Elements of a Great Landing Page.mp4

5.6 Key Takeaways.mp4

5.7 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 What's In It For Me.mp4

6.3 Objectives.mp4

6.4 The Elements of Design.mp4

6.5 Fitting Your Page Together.mp4

6.6 Technical Considerations.mp4

6.7 Key Takeaways.mp4

6.8 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 What's In It For Me.mp4

7.3 Objectives.mp4

7.4 Three Key Factors of Conversion.mp4

7.5 The Three Factors in Action.mp4

7.6 Key Takeaways.mp4

7.7 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 What's In It For Me.mp4

8.3 Objectives.mp4

8.4 Conversion Optimization and SEO.mp4

8.5 Conversion Optimization and Social Media.mp4

8.6 Conversion Optimization and Paid Search.mp4

8.7 Conversion Optimization and Email Lists.mp4

8.8 Conversion Optimization and Analytics.mp4

8.9 Conversion Optimization in the Mobile World.mp4

8.10 Key Takeaways.mp4

8.11 Knowledge Check.mp4

9.1 Website Conversion Rate Optimization Foundations Quiz.mp4

1.1 Course Introduction.mp4

2.1 Digital Marketing Strategy Overview.mp4

2.2 What Is Digital Marketing Strategy?.mp4

2.3 Obstacles to Strategy.mp4

2.4 Integrated Process.mp4

2.5 Case Study Dive Rite.mp4

2.6 Key Takeaways.mp4

2.7 Knowledge Check.mp4

3.1 Create a Narrative.mp4

3.2 Define Objective.mp4

3.3 Internal Narrative Overview.mp4

3.4 Internal Narrative Example.mp4

3.5 Key Takeaways.mp4

3.6 Knowledge Check.mp4

4.1 Positioning Customer Needs.mp4

4.2 Customer Needs.mp4

4.3 Basic Customer Needs.mp4

4.4 Customer Experience.mp4

4.5 Describe Customer Segments and Personas.mp4

4.6 Key Takeaways.mp4

4.7 Knowledge Check.mp4

5.1 Market Research.mp4

5.2 Keyword Categorization.mp4

5.3 Keyword Research Tools.mp4

5.4 Research Customers.mp4

5.5 Define Trends.mp4

5.6 Map the Customer Journey Identification.mp4

5.7 Map the Customer Journey Evaluation.mp4

5.8 Market Research Plan Your Strategic Approach.mp4

5.9 Tactics.mp4

5.10 Case Study Loreal.mp4

5.11 Key Takeaways.mp4

5.12 Knowledge Check.mp4

6.1 Marketing Calendar.mp4

6.2 Map Content Demand.mp4

6.3 Create a Visual Organizer.mp4

6.4 Create a Content Calendar.mp4

6.5 Assess Your Resources.mp4

6.6 Create Videos.mp4

6.7 Develop Process.mp4

6.8 Plan the Right Channel Mix.mp4

6.9 Publish the Content.mp4

6.10 Multi Device Engagement.mp4

6.11 Contextualization.mp4

6.12 Plan for Success.mp4

6.13 Case Study 02.mp4

6.14 Key Takeaways.mp4

6.15 Knowledge Check.mp4

7.1 Measurement and Management.mp4

7.2 Analytics Measure What Matters.mp4

7.3 Customer Lifetime Value.mp4

7.4 Measure Content Drivers.mp4

7.5 Case study Eloqua.mp4

7.6 Key Takeaways.mp4

7.7 Knowledge Check.mp4

8.1 Knowledge Check.mp4

1.1 Introduction to Digital Analytics.mp4

1.2 Knowledge Check.mp4

2.1 Introduction to Building Blocks.mp4

2.2 Building Blocks Google Analytics.mp4

2.3 Knowledge Check.mp4

3.1 Digital Analytics.mp4

3.2 Digital Analytics Maturity Model.mp4

3.3 Using the Digital Analytics Maturity Model.mp4

3.4 The Three Heads of Online Analytics.mp4

3.5 Knowledge Check.mp4

4.1 The Customer Journey and its Various Approaches.mp4

4.2 Designing for Persuasion.mp4

4.3 Defining Business Goals.mp4

4.4 Key Performance Indicators.mp4

4.5 Knowledge Check.mp4

5.1 Introduction to the Analysis Perspective.mp4

5.2 Lean Six Sigma Principles Define and Measure.mp4

5.3 Lean Six Sigma Principles Analyze Improve and Control.mp4

5.4 Knowledge Check.mp4

6.1 Data Analysis Fundamentals.mp4

6.2 Knowledge Check.mp4

7.1 Analysis Perspective Providing Insights.mp4

7.2 Expressing Exactitude or a Sense of Scale.mp4

7.3 Knowledge Check.mp4

8.1 Tag Management System.mp4

8.2 Vendor Selection.mp4

8.3 Qualitative Data.mp4

8.4 Competitive Intelligence and Other Tools.mp4

8.5 Knowledge Check.mp4

9.1 Introduction to Managing Analytics.mp4

9.2 RACI Matrix.mp4

9.3 Agile Management.mp4

9.4 Knowledge Check.mp4

10.1 001 Audience.mp4

10.2 Knowledge Check.mp4

11.1 001 Acquisition.mp4

11.2 002 Campaign Tracking.mp4

11.3 003 Google Analytics Standard Channels.mp4

11.4 004 Marketing Automation and Growth Hacking.mp4

11.5 Knowledge Check.mp4

12.1 001 Behavior.mp4

12.2 002 Customer Engagement.mp4

12.3 Knowledge Check.mp4

13.1 Conversions Funnel.mp4

13.2 Experimentation and Testing.mp4

13.3 Conversion Scenarios.mp4

13.4 Attributions.mp4

13.5 Knowledge Check.mp4

14.1 001 Retention and Expansion.mp4

14.2 002 Expansion Scenarios.mp4

14.3 Knowledge Check.mp4

15.1 001 Advocacy.mp4

15.2 002 Facebook and LinkedIn Insight.mp4

15.3 Knowledge Check.mp4

16.1 001 Privacy and Ethics.mp4

16.2 Knowledge Check.mp4

17.1 001 Wrapping Up.mp4

1.1 What You will Learn in this Course.mp4

1.2 The Business Impact of SEO.mp4

1.3 SEO Terms and Definitions.mp4

1.4 SEO Business Concepts.mp4

1.5 Knowledge Check.mp4

2.1 The Search Engine Landscape.mp4

2.2 Analyzing Search Results.mp4

2.3 The Search Engine Index.mp4

2.4 Knowledge Check.mp4

3.1 Keywords The Foundation.mp4

3.2 Keyword Research Research Tool Overview.mp4

3.3 Build a Keyword List.mp4

3.4 Analyze Your Keywords Long tail and Short tail.mp4

3.5 Exploring Keyword Opportunities.mp4

3.6 Keyword Plan for Trends and Cycles.mp4

3.7 Group and Manage keywords.mp4

3.8 Knowledge Check.mp4

4.1 Key On Page Elements.mp4

4.2 Content Hierarchy.mp4

4.3 Optimize Content.mp4

4.4 Optimize Content with HTML5.mp4

4.5 Optimize for Mobile.mp4

4.6 Knowledge Check.mp4

5.1 Signals for SEO.mp4

5.2 Manage Website URLs.mp4

5.3 Identify and Remove Duplicate Content.mp4

5.4 Additional Optimization and Management.mp4

5.5 Webmaster Tools.mp4

5.6 Moving to a New or a Redesign.mp4

5.7 Googles History of Major Algorithm Updates.mp4

5.8 Knowledge Check.mp4

6.1 The Importance of Links Part A.mp4

6.2 The Importance of Links Part B.mp4

6.3 Evaluating Backlinks.mp4

6.4 Seven Methods of Link Building.mp4

6.5 Build Links through Social Networks and Social Media Sites.mp4

6.6 Advanced Concepts and Best Practices for Linking.mp4

6.7 Knowledge Check.mp4

7.1 Choose a name.mp4

7.2 Organize Content Structure.mp4

7.3 Develop URL Structure.mp4

7.4 Knowledge Check.mp4

8.1 Conducting Competitive Audit.mp4

8.2 Why You Should Not Rely on Rankings.mp4

8.3 Create a Marketing Plan.mp4

8.4 SEO and Marketing Teams.mp4

8.5 Claim and Manage Your Business Listing.mp4

8.6 Knowledge Check.mp4

9.1 Intro to Measurement.mp4

9.2 Analytics Terms and Concepts.mp4

9.3 Measure Goals and Goal Values.mp4

9.4 Measure and Analyze the Bounce Rate.mp4

9.5 Critical Reports to Improve Your SEO.mp4

9.6 Knowledge Check.mp4

10.1 Your Learning Path.mp4

1.1 Course Introduction.mp4

2.1 Introduction.mp4

2.2 The Search Process.mp4

2.3 How an Advertiser Fits into the Search Process.mp4

2.4 Key Takeaways.mp4

2.5 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 Understanding The Buying Funnel.mp4

3.3 Target Users throughout the Funnel.mp4

3.4 Channels to Leverage throughout the Buying Funnel.mp4

3.5 Key Takeaways.mp4

3.6 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 How Keywords Change During the Buying Funnel.mp4

4.3 Types of Keywords.mp4

4.4 Identify the Primary Searcher.mp4

4.5 Key Takeaways.mp4

4.6 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Difference Between Semantic and Syntactic Match Types.mp4

5.3 Using Syntactic Match Types Phrase Match.mp4

5.4 Using Semantic Match Types.mp4

5.5 Key Takeaways.mp4

5.6 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Search Terms used to Trigger your Keywords.mp4

6.3 Negative Keyword Match Types Function.mp4

6.4 How to Use Negative Keywords Throughout your Account.mp4

6.5 N Gram Analysis.mp4

6.6 Key Takeaways.mp4

6.7 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Examine the Website for Keywords and Keyword Ideas.mp4

7.3 Utilize the Analytics for Keyword Ideas.mp4

7.4 Utilize Google Keyword Planner Tool to Gain Keyword Ideas.mp4

7.5 Key Takeaways.mp4

7.6 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Understand Ad Components.mp4

8.3 Where to Send Traffic.mp4

8.4 Features and Benefits.mp4

8.5 Create a Call to Action.mp4

8.6 Craft Ads That Match the Buying Cycle.mp4

8.7 Key Takeaways.mp4

8.8 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 Dynamically Customize Ads.mp4

9.3 Prequalify a B2B Audience.mp4

9.4 Ensure Your Ads Are Complete.mp4

9.5 Key Takeaways.mp4

9.6 Knowledge Check.mp4

10.1 Introduction.mp4

10.2 Types of Ad Testing.mp4

10.3 Single and Multi Ad Group Testing.mp4

10.4 Testing Metrics and Data.mp4

10.5 Key Takeaways.mp4

10.6 Knowledge Check.mp4

11.1 01 Introduction.mp4

11.2 02 Meaning of Ad Extensions.mp4

11.3 03 Utilize Informational Extensions.mp4

11.4 04 List Additional Options to Interact with Your Business.mp4

11.5 05 Create Special Promotions and Prices for Ads.mp4

11.6 06 Use Additional Options.mp4

11.7 07 Key Takeaways.mp4

11.8 Knowledge Check.mp4

12.1 01 Introduction.mp4

12.2 02 Choosing the Appropriate Campaign Type.mp4

12.3 03 Selecting the Right Networks for Your Ads.mp4

12.4 04 Setting and Controlling Your Budgets.mp4

12.5 05 Exploring Other Settings.mp4

12.6 06 Key Takeaways.mp4

12.7 Knowledge Check.mp4

13.1 01 Introduction.mp4

13.2 02 Choosing the Locations for Your Ads.mp4

13.3 03 Using Advanced Location.mp4

13.4 04 Selecting the Appropriate.mp4

13.5 05 Key Takeaways.mp4

13.6 Knowledge Check.mp4

14.1 01 Introduction.mp4

14.2 02 The Remarketing Process.mp4

14.3 03 Customer Match with CRM Data.mp4

14.4 04 Expand Audiences with Similar Lists.mp4

14.5 05 Target Users with In Market and Affinity Audiences.mp4

14.6 06 Demographic Targeting Options.mp4

14.7 07 Key Takeaways.mp4

14.8 Knowledge Check.mp4

15.1 01 Introduction.mp4

15.2 02 Segment your data.mp4

15.3 03 Creating a Remarketing List.mp4

15.4 04 Creating Customer Match.mp4

15.5 05 Key Takeaways.mp4

15.6 Knowledge Check.mp4

16.1 01 Introduction.mp4

16.2 02 Comparing Targeting and Observation.mp4

16.3 03 Using Audience Bid Modifiers.mp4

16.4 04 Analyzing Customer Data Using Audience Insights.mp4

16.5 05 Key Takeaways.mp4

16.6 Knowledge Check.mp4

17.1 01 Introduction.mp4

17.2 02 Understanding the Targeting Options.mp4

17.3 03 Listing the Display Ad Formats.mp4

17.4 04 Choosing the Targeting Method Based on the Funnel.mp4

17.5 05 Key Takeaways.mp4

17.6 Knowledge Check.mp4

18.1 01 Introduction.mp4

18.2 02 Contextual Targeting.mp4

18.3 03 Placement Targeting.mp4

18.4 04 Layered Targeting.mp4

18.5 05 Blocking Inappropriate Content.mp4

18.6 06 Key Takeaways.mp4

18.7 Knowledge Check.mp4

19.1 01 Introduction.mp4

19.2 02 Create Effective Responsive Ads.mp4

19.3 03 Upload Image Ads.mp4

19.4 04 When to Use Image and Responsive Ads.mp4

19.5 05 Key Takeaways.mp4

19.6 Knowledge Check.mp4

20.1 01 Introduction.mp4

20.2 02 Setting Goals.mp4

20.3 03 Measuring Goals.mp4

20.4 04 Attribution Methods.mp4

20.5 05 Key Takeaways.mp4

20.6 Knowledge Check.mp4

21.1 01 Introduction.mp4

21.2 02 Choose a Bid Method.mp4

21.3 03 Automate Manual Bidding.mp4

21.4 04 Apply Bid Modifiers.mp4

21.5 05 Key Takeaways.mp4

21.6 Knowledge Check.mp4

22.1 01 Introduction.mp4

22.2 02 Customize the Interface.mp4

22.3 03 Create Reports and Dashboards.mp4

22.4 04 Click Fraud.mp4

22.5 05 Drafts and Experiments.mp4

22.6 06 Key Takeaways.mp4

22.7 Knowledge Check.mp4

23.1 01 Introduction.mp4

23.2 02 Create Tightly Themed Ad Groups.mp4

23.3 03 Bulk Ad Group Creation.mp4

23.4 04 Key Takeaways.mp4

23.5 Knowledge Check.mp4

24.1 01 Introduction.mp4

24.2 02 When to Create Seperate Campaigns.mp4

24.3 03 Organize Campaigns Based on the Goals.mp4

24.4 04 Process of Account Organization.mp4

24.5 05 Key Takeaways mp4.mp4

24.6 Knowledge Check.mp4

25.1 01 Introduction.mp4

25.2 02 Working with Google Ads Manager.mp4

25.3 03 Managing Multiple Users Account Access.mp4

25.4 04 Making Bulk Changes with the Google Ads Editor.mp4

25.5 05 Key Takeaways.mp4

25.6 Knowledge Check.mp4

26.1 01 Introduction.mp4

26.2 02 How Ad Rank Functions.mp4

26.3 03 The Quality Score Factors.mp4

26.4 04 Difference between Visible vs Auction Quality Scores.mp4

26.5 05 Key Takeaways.mp4

26.6 Knowledge Check.mp4

27.1 01 Working with Quality Score.mp4

27.2 02 Assess Quality Score Data.mp4

27.3 03 Improving Your Quality Score.mp4

27.4 04 Using Impression Share.mp4

27.5 05 keytakeaway.mp4

27.6 Knowledge Check.mp4

28.1 01 Introduction.mp4

28.2 02 Downloading Quality Score Data.mp4

28.3 03 Creating Pivot Tables.mp4

28.4 04 Key Takeaways.mp4

28.5 Knowledge Check.mp4

29.1 01 Introduction.mp4

29.2 02 Plan and conduct a strategic Interview.mp4

29.3 03 Create a Maketing Plan.mp4

29.4 04 Create a checklist to ensure Completion.mp4

29.5 05 Key takeways.mp4

29.6 Knowledge Check.mp4

30.1 01 Introduction.mp4

30.2 02 Implementing Account Tracking.mp4

30.3 03 Planning Account Creation.mp4

30.4 04 Create the Account.mp4

30.5 05 Key Takeaways.mp4

30.6 Knowledge Check.mp4

31.1 01 Introduction.mp4

31.2 02 Operate an Active Campaign to Keep It on Target.mp4

31.3 03 Refine the Campaigns Targets.mp4

31.4 04 Manage a Long Term PPC Account.mp4

31.5 05 Key Takeaways.mp4

31.6 Knowledge Check.mp4

32.1 01 Introduction.mp4

32.2 02 Create a Shopping Campaign.mp4

32.3 03 Create a Video Campaign.mp4

32.4 04 Key Takeaways.mp4

32.5 Knowledge Check.mp4

33.1 01 Introduction.mp4

33.2 02 Automating Your Google Ads Account.mp4

33.3 03 Other Tools Required for Automation.mp4

33.4 04 Key takeways.mp4

33.5 Knowledge Check.mp4

1.1 How Social Media Has Changed Businesses.mp4

1.2 The Emotions of Sharing.mp4

1.3 Air Canada's Campaign.mp4

1.4 Influencers and Evangelists.mp4

1.5 Inspiring the Readers.mp4

1.6 Mollie Spilman | Making the Shift to Social Get the Right Message to the Right People at the Right Time.mp4

2.1 Social Media Challenges.mp4

2.2 Strategy Building Guide.mp4

2.3 Establishing and Benefitting.mp4

2.4 Creating a Campaign Message.mp4

2.5 Planning and Benefiting from a Diversified Posting Strategy.mp4

2.6 Knowledge Check.mp4

3.1 The Role of Converged Media in Social.mp4

3.2 Understanding Paid Owned and Earned Media.mp4

3.3 Putting Converged Media to Work for You.mp4

3.4 Two Choices of Social Exposure.mp4

3.5 Knowledge Check.mp4

4.1 The Role of Content Marketing in Social.mp4

4.2 The Viral Value Pyramid.mp4

4.3 Building a Content Plan.mp4

4.4 Three Key Areas of Focus.mp4

4.5 Matching Content to Consumer Intent.mp4

4.6 Select the Right Type of Content.mp4

4.7 Generating Content Ideas.mp4

4.8 Trending Topics on Social Channels.mp4

4.9 Unlocking Content’s Full Potential.mp4

4.10 Knowledge Check.mp4

5.1 Understanding the impact of great visuals.mp4

5.2 Leveraging Images in Social Media.mp4

5.3 Image Based Marketing Types.mp4

5.4 Leveraging Video in Social Content.mp4

5.5 Different Lengths of Video.mp4

5.6 Video Based Marketing.mp4

5.7 Knowledge Check.mp4

6.1 What Makes Social Sharing so Valuable.mp4

6.2 Building Content That is Inherently Shareable.mp4

6.3 Psychology of Social Sharing.mp4

6.4 Brainstorming Your Social Content Ideas.mp4

6.5 What do Customers Love about you?.mp4

6.6 Knowledge Check.mp4

7.1 Why Storytelling is Essential in Social Marketing.mp4

7.2 Finding Your Focus and Your Story.mp4

7.3 Story that Involves Problem Solving.mp4

7.4 Understanding Consumer Stories and Their Role.mp4

7.5 Matching Customer Story to Motive.mp4

7.6 Knowledge Check.mp4

8.1 The Role of Social Media Listening.mp4

8.2 Reputation Management And Response.mp4

8.3 Finding Influencers and Evangelists.mp4

8.4 Engaging with Influencers and Evangelists.mp4

8.5 Engaging with Paid Influencers and Evangelists.mp4

8.6 Influencer Collaboration.mp4

8.7 Knowledge Check.mp4

9.1 Understanding the Role of Social in the Sales Cycle.mp4

9.2 How Sales and Marketing Function as a Team in Social Selling.mp4

9.3 How Does Sales Support Marketing?.mp4

9.4 Knowledge Check.mp4

10.1 The Basics of Social Media Measurement.mp4

10.2 Social Media Specific Metrics.mp4

10.3 Knowledge Check.mp4

1.1 Understanding Twitter.mp4

1.2 Using Twitter as a Marketer.mp4

1.3 Customer Service and Engagement Via Twitter.mp4

1.4 Marketing on Twitter.mp4

1.5 Understanding Twitter Advertising.mp4

1.6 Twitter Ad Options.mp4

1.7 Increased Character Limit.mp4

1.8 Walkthrough Retweeting and Retweeting With A Comment Demo 1.mp4

1.9 Walkthrough Using Advanced Twitter Search Demo 2.mp4

1.10 Walkthrough Joining or Creating Hashtag Conversations Demo 3.mp4

1.11 Walkthrough Building a Twitter List Demo 4.mp4

1.12 Walkthrough Creating and Curating a Twitter Moment Demo 5.mp4

1.13 Walkthrough Adding Location to Tweet Demo 6.mp4

2.1 Understanding Pinterest.mp4

2.2 Pinterest Presence and the Algorithm.mp4

2.3 Marketing with Pinterest.mp4

2.4 Putting Pinterest to Work.mp4

2.5 Pinterest for Pitching and Outreach.mp4

2.6 Walkthrough Creating a Pinterest Board Demo 1.mp4

2.7 Walkthrough Moving Pins from One Board to Another Demo 2.mp4

2.8 Walkthrough Creating and Uploading a Great Pin Image Demo 3.mp4

2.9 Walkthrough Searching for Pins from a Specific URL Demo 4.mp4

2.10 Knowledge Check.mp4

3.1 Understanding LinkedIn.mp4

3.2 Your LinkedIn Presence.mp4

3.3 LinkedIn Groups and Prospecting.mp4

3.4 Knowledge Check.mp4

4.1 Understanding Instagram.mp4

4.2 Setting up Instagram.mp4

4.3 Marketing Through Instagram.mp4

4.4 Leveraging Instagram.mp4

4.5 Knowledge Check.mp4

5.1 Understanding Snapchat.mp4

5.2 Getting Started with Snapchat.mp4

5.3 Marketing with Snapchat.mp4

5.4 Snapchat Advertising and Partnerships.mp4

5.5 Knowledge Check.mp4

1.1 Basics of Mobile Marketing.mp4

1.2 Marketing Changes with Mobile Devices.mp4

1.3 Knowledge Check.mp4

2.1 Types of Mobile Devices.mp4

2.2 Marketing Different Devices.mp4

2.3 Knowledge Check.mp4

3.1 Campaign Delivery Options SMS and MMS Messaging.mp4

3.2 Effective Ways to Use Message Campaigns.mp4

3.3 Basics of Mobile App.mp4

3.4 Planning Developing and Promoting a Mobile App.mp4

3.5 Basics of Mobile Websites.mp4

3.6 Considerations for Building a Mobile Website.mp4

3.7 App Marketing.mp4

3.8 Knowledge Check.mp4

4.1 Campaign Delivery Options QR Codes.mp4

4.2 Campaign Delivery Options Augmented Reality.mp4

4.3 Campaign Delivery Options Interactive Voice Response (IVR).mp4

4.4 Mobile and Traditional Marketing.mp4

4.5 Knowledge Check.mp4

5.1 Mobile Advertising.mp4

5.2 Mobile Marketing and Search.mp4

5.3 Programmatic Ad Buying.mp4

5.4 Knowledge Check.mp4

6.1 Mobile Incentive Opportunities.mp4

6.2 Mobile Loyalty Programs.mp4

6.3 Knowledge Check.mp4

7.1 Mobile and Social Media.mp4

7.2 Content Marketing for Mobile.mp4

7.3 Facebook Advertising for Mobile.mp4

7.4 Knowledge Check.mp4

8.1 Mobile Marketing Location Based Services.mp4

8.2 Beacons Opportunities and Challenges.mp4

8.3 Employing Beacons.mp4

8.4 Knowledge Check.mp4

9.1 Mobile Marketing Rules and Regulations.mp4

9.2 Mobile Campaign Compliance.mp4

9.3 Knowledge Check.mp4

10.1 Responsive Design.mp4

10.2 Converting Non Mobile Websites.mp4

10.3 Knowledge Check.mp4

11.1 Mobile Measurement.mp4

11.2 Knowledge Check.mp4

12.1 Mobile Marketing Opportunities.mp4

12.2 Knowledge Check.mp4

1.1 Course Introduction.mp4

1.2 Dorie Clark | Use Email Lists to Connect with Your Customers.mp4

2.1 Introduction to Advanced Email Marketing.mp4

2.2 Introduction to Email Marketing.mp4

2.3 Increasing Value of Email in Marketing.mp4

2.4 Identifying the Email Sender.mp4

2.5 Key Takeaways.mp4

2.6 Knowledge Check.mp4

3.1 Write Better Subject Lines.mp4

3.2 The Critical Importance of the Subject Line.mp4

3.3 Deciding Subject Line Length.mp4

3.4 Subject Line Wording Improves Performance.mp4

3.5 Words in the Subject Line Actions Promises and Outcomes.mp4

3.6 Industry Examples.mp4

3.7 Key Takeaways.mp4

3.8 Knowledge Check.mp4

4.1 Develop Emails that Drive Results.mp4

4.2 Critical Email Design Factors.mp4

4.3 Utilize and Optimize Preheader Headline and Call to Action.mp4

4.4 Understand Color Contrast and White Space.mp4

4.5 Create Readable Actionable Text.mp4

4.6 Utilize Mobile Responsive Emails.mp4

4.7 Key Takeaways.mp4

4.8 Knowledge Check.mp4

5.1 Optimize Your Email Content.mp4

5.2 Create Great Content.mp4

5.3 Develop a Brand Voice and Strategy.mp4

5.4 Benefits of Using Images in Email.mp4

5.5 Integrate Video for Higher Engagement.mp4

5.6 Use Email with Other Digital Channels.mp4

5.7 Key Takeaways.mp4

5.8 Knowledge Check.mp4

6.1 Subscriber List Management Strategies.mp4

6.2 Issues of Subscriber Consent to Send Emails.mp4

6.3 List is a Business Asset.mp4

6.4 Manage Churn Rate and Improve.mp4

6.5 Understand Personalization.mp4

6.6 Utilize Recognition and Rewards.mp4

6.7 Key Takeaways.mp4

6.8 Knowledge Check.mp4

7.1 Automating Your Emails.mp4

7.2 The Demonstrated Value of Automated Emails.mp4

7.3 Get Started with Welcome Emails.mp4

7.4 Understand Date Based Triggers.mp4

7.5 Understanding Action and Event Triggers.mp4

7.6 Key Takeaways.mp4

7.7 Knowledge Check.mp4

8.1 Create Optimal Landing Pages.mp4

8.2 The Purpose of Landing Pages.mp4

8.3 Types of Landing Pages.mp4

8.4 Landing Page Design and Layout.mp4

8.5 Human Factors in Landing Page Design.mp4

8.6 Consistency in Message.mp4

8.7 Optimize Call to action and Lead Capture.mp4

8.8 Key Takeaways.mp4

8.9 Knowledge Check.mp4

9.1 Create an Email Campaign Checklist.mp4

9.2 Email Preflight Strategy.mp4

9.3 Create a Preflight Review Checklist.mp4

9.4 Test Your Emails.mp4

9.5 Timing Strategies for Email Campaigns.mp4

9.6 Key Takeaways.mp4

9.7 Knowledge Check.mp4

10.1 01 Overview.mp4

10.2 02 Implications of GDPR.mp4

10.3 03 Email Marketing and GDPR.mp4

10.4 04 Audit and Review for GDPR.mp4

10.5 Knowledge Check.mp4

1.1 Introduction.mp4

1.2 What's In It For Me.mp4

1.3 What Is Content Marketing.mp4

1.4 How to Become a Best in Class Content Marketer.mp4

1.5 Develop a Clear Vision.mp4

1.6 Develop a Business Case.mp4

1.7 Document your Content Marketing Strategy.mp4

1.8 Create a Editorial Mission Statement.mp4

1.9 Target Customers based on their Intent.mp4

1.10 Target Key Influencers.mp4

1.11 Produce Help Hub and Hero Content.mp4

1.12 Produce Engaging Content.mp4

1.13 Use Content Marketing Tactics.mp4

1.14 Use Social Media Platforms.mp4

1.15 Help Customers Find the Information.mp4

1.16 Help Key Influencers Impact the Buyer’s Decision Making Process.mp4

1.17 Measure Content Effectiveness.mp4

1.18 Measure ROMI.mp4

1.19 Improve by Experimenting with New Initiatives.mp4

1.20 Improve by Becoming Sophisticated and Mature.mp4

1.21 Key Takeaways.mp4

1.22 Shane Snow | Master Content Marketing Give First.mp4

1.23 Knowledge Check.mp4

2.1 Introduction.mp4

2.2 What's In It For Me.mp4

2.3 Vision for Successful Content Marketing.mp4

2.4 The Michelin Guide Story.mp4

2.5 Hindustan Unilever.mp4

2.6 Volvo Trucks.mp4

2.7 Dell's Take It Easy.mp4

2.8 Key Takeaways.mp4

2.9 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 What's In It For Me.mp4

3.3 Content Marketing Budget.mp4

3.4 Objectives and Key Performance Indicators (KPIs).mp4

3.5 Challenges and Impact.mp4

3.6 Best Practices.mp4

3.7 Benefits and Financial Impact.mp4

3.8 Build your Business Case.mp4

3.9 Compare the Value of Content Marketing.mp4

3.10 Key Takeaways.mp4

3.11 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 What's In It For Me.mp4

4.3 Creating a Successful Content Marketing Strategy.mp4

4.4 Model for Creating a Successful Content Marketing Strategy.mp4

4.5 Content Marketing Strategy Two Step Model.mp4

4.6 Two Step Model First Phase.mp4

4.7 Two Step Model Second Phase.mp4

4.8 Benefit of Two Step flow Model.mp4

4.9 Key Takeaways.mp4

4.10 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 What's In It For Me.mp4

5.3 Editorial Mission Statements.mp4

5.4 Create Remarkable Content.mp4

5.5 Top Global Ad Campaigns.mp4

5.6 Remarkable Editorial Mission Statement.mp4

5.7 Key Takeaways.mp4

5.8 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 What's In It For Me.mp4

6.3 Target Intent over Demographic.mp4

6.4 Target Customers on Mobile Devices.mp4

6.5 Target Intent on YouTube.mp4

6.6 Know Your Customers' Intent.mp4

6.7 Have a Mobile friendly Website.mp4

6.8 Video are Preferred Over Text.mp4

6.9 Key Takeaways.mp4

6.10 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 What's In It For Me.mp4

7.3 Importance Of Influencer Marketing.mp4

7.4 Process Of Augmenting With Influencers.mp4

7.5 Case Study—Orange France.mp4

7.6 Key Takeaways.mp4

7.7 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 What's In It For Me.mp4

8.3 Help Content.mp4

8.4 Hub Content.mp4

8.5 Hero Content.mp4

8.6 Key Takeaways.mp4

8.7 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 What's In It For Me.mp4

9.3 Producing Engaging Content.mp4

9.4 Engagement Through Video and Text.mp4

9.5 Text Vs Video.mp4

9.6 What to Seek.mp4

9.7 Checklist When to Use Video or Text.mp4

9.8 Key Takeaways.mp4

9.9 Knowledge Check.mp4

10.1 1 Introduction.mp4

10.2 2 What's In It For Me.mp4

10.3 3 B2C and B2B Content Marketing Tactics—Usage.mp4

10.4 4 B2C and B2B Content Marketing Tactics—Effectiveness.mp4

10.5 5 Email Newsletters.mp4

10.6 6 In person Events.mp4

10.7 7 Illustrations-Photos.mp4

10.8 8 Social Media content.mp4

10.9 9 Infographics.mp4

10.10 10 Videos—B2C.mp4

10.11 11 Videos—B2B.mp4

10.12 12 Online Presentations.mp4

10.13 13 Microsites.mp4

10.14 14 Website Articles.mp4

10.15 15 Blogs.mp4

10.16 16 Webinars.mp4

10.17 17 Case Studies.mp4

10.18 18 Mobile Apps.mp4

10.19 19 Print Magazines.mp4

10.20 20 Digital Magazines.mp4

10.21 21 Books.mp4

10.22 22 Podcasts.mp4

10.23 23 White Papers.mp4

10.24 24 Research Reports.mp4

10.25 25 E Books.mp4

10.26 26 Branded Content Tools.mp4

10.27 27 Virtual Conferences.mp4

10.28 28 Key Takeaways.mp4

10.29 Knowledge Check.mp4

11.1 1 Introduction.mp4

11.2 2 What's In It For Me.mp4

11.3 3 Social Media Platforms.mp4

11.4 4 Facebook.mp4

11.5 5 LinkedIn.mp4

11.6 6 YouTube.mp4

11.7 7 YouTube Create Great Content.mp4

11.8 8 YouTube Develop a Programming Strategy.mp4

11.9 9 Twitter.mp4

11.10 10 Key Takeaways.mp4

11.11 Knowledge Check.mp4

12.1 1 Introduction.mp4

12.2 2 What's In It For Me.mp4

12.3 3 Optimizing Your Content For Your Web Site.mp4

12.4 4 Creating A Google friendly Web Site.mp4

12.5 5 Optimizing Web Pages For Keywords.mp4

12.6 6 Optimizing Video Content.mp4

12.7 7 Micro moments.mp4

12.8 8 Key Takeaways.mp4

12.9 Knowledge Check.mp4

13.1 1 Introduction.mp4

13.2 2 What's In It For Me.mp4

13.3 3 Influencing the Influencers.mp4

13.4 4 Schmooze Optimization.mp4

13.5 5 Nurture Key Relationships.mp4

13.6 6 Example WineWorld.mp4

13.7 7 Four Key Influencers.mp4

13.8 8 Engaging Digital Presence.mp4

13.9 9 Keys to Success.mp4

13.10 10 Work together with influencers.mp4

13.11 11 GE with influential YouTube creators.mp4

13.12 12 Creations in support with GE.mp4

13.13 13 Key Takeaways.mp4

13.14 Knowledge Check.mp4

14.1 1 Introduction.mp4

14.2 2 What's In It For Me.mp4

14.3 3 Sales and Sales Lead Quality.mp4

14.4 4 Touchpoints in the Customer Journey.mp4

14.5 5 Turning Touchpoints into Quality Leads or Sales.mp4

14.6 6 Focus on the Right Metrics.mp4

14.7 7 Value Your Best Customer.mp4

14.8 8 Attribute Value Across the Journey.mp4

14.9 9 Prove Marketing Impact.mp4

14.10 10 Key Takeaways.mp4

14.11 Knowledge Check.mp4

15.1 1 Introduction.mp4

15.2 2 What's In It For Me.mp4

15.3 3 Return on Marketing Investment.mp4

15.4 4 The Power of the Press Release.mp4

15.5 5 Test A ROMI Revisited.mp4

15.6 6 Test B Impact of a Budget Cut.mp4

15.7 7 Test C Impact of Using Multimedia.mp4

15.8 8 Key Takeaways.mp4

15.9 Knowledge Check.mp4

16.1 1 Introduction.mp4

16.2 2 What's In It For Me.mp4

16.3 3 Creating Engaging Content.mp4

16.4 4 What is Effective and What is Not.mp4

16.5 5 Key Takeaways.mp4

16.6 Knowledge Check.mp4

17.1 1 Introduction.mp4

17.2 2 What's In It For Me.mp4

17.3 3 Content Marketing Maturity.mp4

17.4 4 Get Value from Editorial Meetings.mp4

17.5 5 Content Marketing in Organizations.mp4

17.6 6 Content Marketing with SEO and Social Media.mp4

17.7 7 Leverage Paid Advertising.mp4

17.8 8 Sophisticated Content Marketers.mp4

17.9 9 Analytics Tips.mp4

17.10 10 Key Takeaways.mp4

17.11 Knowledge Check.mp4

18.1 1 Introduction.mp4

18.2 2 What's In It For Me.mp4

18.3 3 Content Marketing Forecast.mp4

18.4 4 Impact on Content Marketing Strategy.mp4

18.5 5 Video Sharing Platforms—Audience Segments.mp4

18.6 6 Video Sharing Platforms—Content Genres.mp4

18.7 7 YouTube vs Facebook.mp4

18.8 8 YouTube Best Practices—Part A.mp4

18.9 9 YouTube Best Practices—Part B.mp4

18.10 10 Virtual Reality.mp4

18.11 11 Facebook Best Practices.mp4

18.12 12 Instagram and Twitter Best Practices.mp4

18.13 13 Key Takeaways.mp4

18.14 Knowledge Check.mp4

1.1 Introduction to Website Conversion Rate Optimization.mp4

1.2 Knowledge Check.mp4

2.1 Three Steps to Increase Conversion.mp4

2.2 Developing an Optimization Framework.mp4

2.3 Getting to Know the Four Key Personas.mp4

2.4 Planning with Personas.mp4

2.5 Knowledge Check.mp4

3.1 Designing for Conversion.mp4

3.2 Building the Perfect Landing Page.mp4

3.3 Designing for Mobile.mp4

3.4 The Two Minute Visitor.mp4

3.5 Knowledge Check.mp4

4.1 Discovering The Testing Cycle.mp4

4.2 Eye Tracking Heatmaps and Visual Clarity.mp4

4.3 Website Conversion Rate Optimization Toolbox.mp4

4.4 Knowledge Check.mp4

5.1 Building Your Credibility.mp4

5.2 All About Us.mp4

5.3 Build a Consistent Trail.mp4

5.4 Attention Interest Desire Action Satisfaction (AIDAS).mp4

5.5 Knowledge Check.mp4

6.1 Optimizing your Web Copy.mp4

6.2 The Voice of the Customer.mp4

6.3 Improving Blog Conversions.mp4

6.4 Getting Email Marketing Right.mp4

6.5 Knowledge Check.mp4

7.1 Analytics and Optimization.mp4

7.2 Working with KPI.mp4

7.3 Knowledge Check.mp4

8.1 Converting with Social Media Trends.mp4

8.2 Dealing with Shopping Cart Abandonment.mp4

8.3 The Key Elements of Any Product Page.mp4

8.4 Knowledge Check.mp4

9.1 Conversion with PPC.mp4

9.2 Knowledge Check.mp4

1.1 Introduction.mp4

2.1 Understanding the Importance of Email Marketing.mp4

2.2 How to Build an Effective Email Marketing Strategy.mp4

2.3 What does an Email Marketing Strategy look like?.mp4

2.4 Knowledge Check.mp4

3.1 Why is Contact Management and Segmentation Important?.mp4

3.2 How do you Build a Segmentation Strategy?.mp4

3.3 What does a Segmentation Strategy look like?.mp4

3.4 Knowledge Check.mp4

4.1 Why is Sending the Right Email Important?.mp4

4.2 How do you send the Right Email?.mp4

4.3 What does Sending the Right Email Look Like?.mp4

4.4 Knowledge Check.mp4

5.1 Why Focus on High Performing Email?.mp4

5.2 How do you Create a High Performing Email?.mp4

5.3 What do High Performing Emails Look Like?.mp4

5.4 Knowledge Check.mp4

6.1 Why is Email Deliverability Important?.mp4

6.2 How can you take control of your Email Deliverability for your Business?.mp4

6.3 What does Email Deliverability Look like in Practice?.mp4

6.4 Knowledge Check.mp4

7.1 Why is Focusing on your Email Design Important?.mp4

7.2 How do you Outline the Design of your Marketing Emails?.mp4

7.3 What type of Email designs can you use?.mp4

7.4 Knowledge Check.mp4

8.1 Why is Analyzing your Marketing Emails Important?.mp4

8.2 How do you Analyze your Marketing Emails?.mp4

8.3 What does Email Marketing Analysis Look Like?.mp4

8.4 Knowledge Check.mp4

9.1 Why is testing your Marketing Emails Important?.mp4

9.2 How to develop tests for your marketing Emails.mp4

9.3 What does an Email Marketing test Look like?.mp4

9.4 Knowledge Check.mp4

10.1 1 Why is Lead Nurturing Important?.mp4

10.2 2 How to develop relationships using lead Nurturing Campaigns.mp4

10.3 3 What does Developing relations with lead Nurturing look like?.mp4

10.4 4 Final Cut.mp4

10.5 Knowledge Check.mp4

11.1 HubSpot Email Marketing Certification Exam.mp4

1.1 Course Introduction.mp4

2.1 PPC for Various Business Types.mp4

2.2 Defining the Channels for PPC.mp4

2.3 Define CPM CPC and CPA.mp4

2.4 Defining Paid Search Advertising.mp4

2.5 Search Volume.mp4

2.6 PPC Extends Beyond Search Engines.mp4

2.7 Reach of PPC.mp4

2.8 Auction based System.mp4

2.9 Targeting Capabilities.mp4

2.10 How PPC works For Various Business Types.mp4

2.11 PPC For E Commerce.mp4

2.12 PPC For Lead Generation.mp4

2.13 PPC For Local Companies.mp4

2.14 PPC Ads For B2B.mp4

2.15 PPC Ads for Informational Queries.mp4

2.16 PPC Ads for Branding.mp4

2.17 PPC Goals.mp4

2.18 PPC Cycle.mp4

2.19 Questions to Ask.mp4

2.20 Key Takeaways.mp4

2.21 Knowledge Check.mp4

3.1 Introduction.mp4

3.2 The Search Process.mp4

3.3 The Landing Page.mp4

3.4 Search Marketing is Not Interruptive.mp4

3.5 Refine Your Audience.mp4

3.6 Write Ads Relevant to the Searcher.mp4

3.7 Choose the Correct Landing Page.mp4

3.8 Track Conversion.mp4

3.9 Aligning Goals for Successful Search Engine Marketing.mp4

3.10 Useful Information is Not Advertising.mp4

3.11 Key Takeaways.mp4

3.12 Knowledge Check.mp4

4.1 Introduction.mp4

4.2 Hierarchy of a PPC account.mp4

4.3 Structuring of Ad Groups.mp4

4.4 Ad Fundamentals Purpose of an Ad.mp4

4.5 Ad Group Example.mp4

4.6 Creating Compelling Ads Features vs Benefits.mp4

4.7 Creating Compelling Ads Call to Action.mp4

4.8 Unique Selling Proposition.mp4

4.9 Ad Components.mp4

4.10 Ad Components Example.mp4

4.11 Ad Testing.mp4

4.12 Ad Extensions.mp4

4.13 Ad Extensions Example.mp4

4.14 How Keywords and Search Queries Work Together.mp4

4.15 Search Intent.mp4

4.16 User Intent Classification.mp4

4.17 Types of Keywords.mp4

4.18 Think About the Searcher.mp4

4.19 B2B vs B2C Keywords.mp4

4.20 Ad Group Organization.mp4

4.21 Key Takeaways.mp4

4.22 Knowledge Check.mp4

5.1 Introduction.mp4

5.2 Display Network and its Reach.mp4

5.3 Targeting Options.mp4

5.4 Display Network Follows Campaign Settings.mp4

5.5 Contextual Targeting.mp4

5.6 Placement Targeting.mp4

5.7 Audience Targeting.mp4

5.8 Layer Targeting.mp4

5.9 Ad Formats.mp4

5.10 Ad Creation Tips.mp4

5.11 Key Takeaways.mp4

5.12 Knowledge Check.mp4

6.1 Introduction.mp4

6.2 Who Is the Audience.mp4

6.3 Remarketing Conversion Rate Analysis.mp4

6.4 Customer Touch Points.mp4

6.5 User Behavior Studies.mp4

6.6 Remarketing for Display Ads.mp4

6.7 Remarketing Lists for Search Ads.mp4

6.8 Customer Match.mp4

6.9 Reaching New Audience.mp4

6.10 Segmenting Audience.mp4

6.11 Email Segmentation.mp4

6.12 How PPC Affects GDPR.mp4

6.13 Data Segmentation.mp4

6.14 Key Takeaways.mp4

6.15 Knowledge Check.mp4

7.1 Introduction.mp4

7.2 Stages of the Buying Funnel.mp4

7.3 Advantages of Using the Buying Funnel.mp4

7.4 Buying Funnel for Inexpensive Products.mp4

7.5 B2B Buying Funnel.mp4

7.6 Targeting Users.mp4

7.7 Search Keywords Throughout the Buying Funnel.mp4

7.8 Importance of Information in the Purchase Journey.mp4

7.9 Ads Throughout the Buying Funnel.mp4

7.10 Landing Pages Throughout the Buying Funnel.mp4

7.11 Channels to Leverage Throughout the Buying Funnel.mp4

7.12 Key Takeaways.mp4

7.13 Knowledge Check.mp4

8.1 Introduction.mp4

8.2 Setting and Measuring Marketing Goals.mp4

8.3 Third Party Tools.mp4

8.4 Numbers to Obsess Over.mp4

8.5 Making Data Driven Decision.mp4

8.6 Bid Methods.mp4

8.7 Bid Options.mp4

8.8 The PPC Auction.mp4

8.9 Types of Auctions.mp4

8.10 Automated Bidding.mp4

8.11 Manual Bidding.mp4

8.12 Bid Modifiers.mp4

8.13 Bidding to Goals.mp4

8.14 Customer Journey and Attribution Management.mp4

8.15 Attribution Models.mp4

8.16 Key Takeaways.mp4

8.17 Knowledge Check.mp4

9.1 Introduction.mp4

9.2 PPC and Other Marketing Channels Customer Aquisition.mp4

9.3 PPC and Email.mp4

9.4 PPC and SEO.mp4

9.5 PPC and Social Marketing.mp4

9.6 PPC and Conversion Optimization.mp4

9.7 PPC and Analytics.mp4

9.8 PPC and Branding.mp4

9.9 PPC Management in Various Business Types.mp4

9.10 Account Audits.mp4

9.11 Increasing Visibility.mp4

9.12 The Quick Organization Audit.mp4

9.13 Digging for Outliers.mp4

9.14 Future of PPC with Big Data and Machine Learning.mp4

9.15 Future of PPC.mp4

9.16 Key Takeaways.mp4

9.17 Knowledge Check.mp4

10.1 1 Introduction.mp4

10.2 2 Reporting and Tracking.mp4

10.3 3 Conversion Tracking Mechanisms.mp4

10.4 4 UTM Parameters.mp4

10.5 5 UTM Parameters Examples.mp4

10.6 6 Different Types of Reports.mp4

10.7 7 Reports.mp4

10.8 8 Key Takeaways.mp4

10.9 Knowledge Check.mp4

1.1 Welcome to the Hootsuite Platform Certification Course.mp4

2.1 Overview.mp4

2.2 The Hootsuite Platform Fundamentals.mp4

2.3 What is Hootsuite?.mp4

2.4 An Overview of the Hootsuite Dashboard.mp4

2.5 How to Add a Social Network in Hootsuite.mp4

2.6 Knowledge Check.mp4

2.7 Additional Reading.mp4

2.8 Hootsuite Engagement Fundamentals.mp4

2.9 Getting Set Up for Listening and Engagement Tabs and Streams.mp4

2.10 How to Find Conversations with Hootsuite Search Streams.mp4

2.11 How to Engage with Your Audience Using Streams.mp4

2.12 Knowledge Check.mp4

2.13 Additional Reading.mp4

2.14 Hootsuite Publishing Fundamentals.mp4

2.15 Using the Hootsuite Composer.mp4

2.16 Knowledge Check.mp4

2.17 Additional Reading.mp4

2.18 Networking Specific Publishing.mp4

2.19 Publishing to Instagram Personal Accounts to Hootsuite.mp4

2.20 Publishing to Instagram Business Accounts to Hootsuite.mp4

2.21 How to Publish YouTube Videos using Hootsuite.mp4

2.22 Pintrest Publishing with Hootsuite.mp4

2.23 Using Hootsuite to Manage LinkedIn Pages.mp4

2.24 Knowledge Check.mp4

2.25 Additional Reading.mp4

2.26 Hootsuite Mobile Fundamentals.mp4

2.27 How to Use the Hootsuite Mobile App.mp4

2.28 Additional Reading.mp4

2.29 Knowledge Check.mp4

2.30 Hootsuite App Directory.mp4

2.31 How to use the Hootsuite App Directory.mp4

2.32 Knowledge Check.mp4

2.33 Additional Reading.mp4

2.34 Next Steps.mp4

3.1 Overview.mp4

3.2 Hootsuite Engagement Advanced Tactics.mp4

3.3 How to Create Twitter Lists in Hootsuite.mp4

3.4 How to Engage Your Youtube Community with HootSuite.mp4

3.5 Using Geo Search to Find Relevant Conversations With Hootsuite.mp4

3.6 Introduction to Hootsuite Inbox.mp4

3.7 Knowledge Check.mp4

3.8 Additional Reading.mp4

3.9 Hootsuite Publishing Advanced Tactics.mp4

3.10 Getting the Most out of Planner.mp4

3.11 How to Use the Hootsuite Publisher.mp4

3.12 How to Schedule Messages in Bulk Using Hootsuite.mp4

3.13 Using Colloborative Drafts in Hootsuite.mp4

3.14 Using RSS Feeds in Hootsuite.mp4

3.15 Using Vanity URLs in Hootsuite.mp4

3.16 Link Settings in Hootsuite Composer.mp4

3.17 Getting Started with Hootsuite boost.mp4

3.18 Knowledge Check.mp4

3.19 Additional Reading.mp4

3.20 Hootsuite Analytics Advanced Tactics.mp4

3.21 An Introduction To Hootsuite Analytics.mp4

3.22 How to Use Reports in Hootsuite Analytics.mp4

3.23 How to Use Post Performance In Hootsuite Analytics.mp4

3.24 How to Share and Collaborate With Hootsuite Analytics.mp4

3.25 Knowledge Check.mp4

3.26 Additional Reading.mp4

3.27 Hootsuite Mobile Advanced Tactics.mp4

3.28 Using the Hootsuite Mobile App for Team Collaboration.mp4

3.29 Additional Reading.mp4

3.30 Introduction to Hootsuite Organizations.mp4

3.31 Introduction to Hootsuite Organizations and Permission.mp4

3.32 Knowledge Check.mp4

3.33 Additional Reading.mp4

3.34 Next Steps.mp4

4.1 Hootsuite Platform Certification Exam.mp4

1.1 Introduction to Cloud Computing.mp4

1.2 Why AWS.mp4

1.3 History of AWS Market Trends and Official Exam Information.mp4

1.4 Course Objectives.mp4

2.1 Introduction to AWS.mp4

2.2 Global Infrastructure.mp4

2.3 Core AWS Services.mp4

2.4 AWS Core Service Database.mp4

2.5 AWS Core Service Storage.mp4

2.6 AWS Core Service Networking.mp4

2.7 Accessing AWS Services.mp4

2.8 Introduction to CLI.mp4

2.9 Key Takeaways.mp4

3.1 Introduction to Amazon EC2.mp4

3.2 Amazon Machine Image.mp4

3.3 Create a Linux based EC2 Instance.mp4

3.4 Create a Windows based EC2 Instance.mp4

3.5 Create a Custom AMI.mp4

3.6 Create an Instance Using a Custom AMI.mp4

3.7 Introduction to Amazon EBS.mp4

3.8 EBS Snapshot.mp4

3.9 Create and Attach an EBS Volume to a Linux Instance.mp4

3.10 Create a Snapshot of an Existing EBS Instance.mp4

3.11 Elastic IP Address.mp4

3.12 EC2 Instance Metadata.mp4

3.13 Elastic File System EFS.mp4

3.14 Difference between EFS and EBS.mp4

3.15 EC2 Instance Pricing.mp4

3.16 EC2 Best Practices.mp4

3.17 Amazon FSx.mp4

3.18 High Performance Computing HPC.mp4

4.1 Introduction to S3.mp4

4.2 Components of Amazon S3.mp4

4.3 Creating a S3 Bucket.mp4

4.4 Version Control in S3.mp4

4.5 Static Web Hosting.mp4

4.6 Amazon S3 Policies.mp4

4.7 Amazon S3 Storage Classes.mp4

4.8 Amazon S3 Pricing.mp4

4.9 Amazon S3 Select and S3 Glacier Select.mp4

4.10 Sharing an S3 Bucket between Multiple Accounts.mp4

4.11 Backup and DataSync.mp4

4.12 Amazon CloudFront.mp4

4.13 Configure a New CloudFront Distribution with an S3 Bucket.mp4

4.14 Snowball.mp4

4.15 Amazon Athena and Macie.mp4

5.1 Introduction to Amazon VPC.mp4

5.2 Create a Custom VPC.mp4

5.3 Amazon VPC Components.mp4

5.4 Elastic Network Interface.mp4

5.5 Create a Public and Private Subnet.mp4

5.6 Controlling Traffic in Amazon VPC.mp4

5.7 Create and Configure a Custom Route Table.mp4

5.8 VPC Peering.mp4

5.9 Bastion Host.mp4

5.10 Direct Connect.mp4

5.11 Virtual Private Network VPN Connections.mp4

5.12 Auto Scaling.mp4

5.13 Amazon Elastic Load Balancer.mp4

5.14 Types of Amazon Load Balancers.mp4

5.15 Set Up an Autoscaled Environment.mp4

6.1 Introduction to Databases.mp4

6.2 Amazon Relational Database Service (RDS).mp4

6.3 Create an RDS Database Instance.mp4

6.4 Amazon Aurora.mp4

6.5 Amazon Redshift.mp4

6.6 Create an Amazon Redshift Cluster.mp4

6.7 Amazon DynamoDB.mp4

6.8 Create a Table Using DynamoDB Console.mp4

6.9 Amazon Elasticache.mp4

7.1 Name System DNS.mp4

7.2 Introduction to Amazon Route53.mp4

7.3 Amazon Route53 Concepts and Terminologies.mp4

7.4 Amazon Route53 Policies.mp4

7.5 Register a New Name.mp4

7.6 Create a Public Hosted Zone.mp4

7.7 Amazon Route53 Best Practices.mp4

7.8 Amazon Route53 Cost and Limitations.mp4

8.1 Introduction to Identity and Access Management.mp4

8.2 Terminologies in AWS IAM.mp4

8.3 IAM Users.mp4

8.4 Creating an IAM User.mp4

8.5 IAM Group.mp4

8.6 IAM Roles.mp4

8.7 Creating an IAM Role For an IAM User.mp4

8.8 IAM Policies.mp4

8.9 Types of IAM Policies.mp4

8.10 Assigning IAM roles to Amazon Services(EC2).mp4

8.11 Features of AWS IAM.mp4

8.12 AWS Directory Service.mp4

8.13 Resource Access Manager.mp4

8.14 AWS Organization.mp4

8.15 AWS Single Sign On Service SSO.mp4

8.16 AWS Multifactor Authentication MFA.mp4

8.17 Enable MFA.mp4

9.1 Introduction to AWS Application Services.mp4

9.2 Amazon Simple Queue Service.mp4

9.3 Configure Amazon SQS Using the AWS Console.mp4

9.4 Amazon Simple Notification Service (SNS).mp4

9.5 Setting Up Amazon SNS Notifications.mp4

9.6 Amazon SNS vs Amazon SQS.mp4

9.7 Amazon Simple Workflow Service (SWF).mp4

9.8 Amazon API Gateway.mp4

9.9 Setting Up API Methods to Access an Amazon S3 Bucket.mp4

9.10 Amazon Elastic Transcoder.mp4

9.11 Amazon Kinesis.mp4

9.12 Application Services Best Practices.mp4

9.13 Amazon Workspace.mp4

9.14 Introduction to AWS Serverless Services and AWS Lambda.mp4

9.15 API with Lambda Proxy Integration.mp4

9.16 AWS Serverless Application Model.mp4

9.17 Amazon Elastic Container Service.mp4

9.18 Key Takeaways.mp4

10.1 01 AWS Well Architected Framework.mp4

10.2 02 Five Pillars of AWS Well Architected Framework.mp4

10.3 03 AWS CloudFormation.mp4

10.4 04 Create an Amazon EC2 instance using AWS CLoudFormation.mp4

10.5 05 AWS Elastic Beanstalk.mp4

10.6 06 AWS WAF and AWS Shield.mp4

10.7 07 AWS Key Management Service KMS.mp4

10.8 08 AWS Best Practices.mp4

10.9 09 Accessing AWS References.mp4

1.1 About Simplilearn.mp4

1.2 Introduction to AWS.mp4

1.3 Learning Path.mp4

1.4 Course Components.mp4

1.5 Exam Format.mp4

2.1 AWS Infrastructure.mp4

2.2 Overview of AWS Core Services.mp4

2.3 AWS Account Setup Free Tier Offers Billing Support.mp4

2.4 Billing Alerts Delegate Access.mp4

2.5 IAM User and Command Line Tool Setup.mp4

3.1 EC2.mp4

3.2 EBS.mp4

3.3 Elastic Load Balancer.mp4

3.4 EBS Security.mp4

3.5 ELB Logs.mp4

3.6 Introduction to Auto Scaling.mp4

4.1 Simple Storage Service (S3).mp4

4.2 S3 Lifecycle Management.mp4

4.3 S3 Replication and Access Control.mp4

4.4 Storage Gateway.mp4

4.5 S3 Encryption.mp4

4.6 EFS.mp4

4.7 Glue and Athena.mp4

5.1 Security group and NACL.mp4

5.2 VPC Flow Logs.mp4

5.3 NAT and Internet Gateway.mp4

5.4 Private Link and Bastion Host.mp4

5.5 VPN.mp4

5.6 Direct Connect.mp4

5.7 Cloudfront.mp4

5.8 Global Accelerator.mp4

5.9 Route.mp4

5.10 Route Routing Policies.mp4

6.1 RDS.mp4

6.2 DynamoDB.mp4

6.3 Amazon ElastiCache.mp4

6.4 Amazon Redshift.mp4

7.1 Responsibility Models in AWS.mp4

7.2 AWS IAM.mp4

7.3 AWS Cognito.mp4

7.4 Cloud Tower.mp4

7.5 Cloud Security.mp4

7.6 WAF.mp4

7.7 Shield.mp4

7.8 Secrets Manager.mp4

7.9 Systems Manager.mp4

7.10 AWS Config.mp4

7.11 AWS Inspector Trusted Advisor.mp4

7.12 GuardDuty.mp4

7.13 Macie.mp4

8.1 Lambda.mp4

8.2 API Gateway.mp4

8.3 SQS Introduction.mp4

8.4 SQS Security and performance.mp4

8.5 SNS.mp4

8.6 EventBridge.mp4

8.7 Kinesis.mp4

9.1 CloudWatch.mp4

9.2 CloudFormation.mp4

9.3 CloudFormation Best Practices.mp4

10.1 ECS.mp4

10.2 AWS Fargate.mp4

1.1 The Course Overview.mp4

1.2 Introduction.mp4

1.3 Set Up A Free AWS Tier Account.mp4

1.4 Set Up Your Environment.mp4

1.5 Amazon CLI Tools for PowerShell and SDKs.mp4

1.6 The AWS Global Infrastructure.mp4

1.7 Create a Billing Alarm.mp4

2.1 Introduction to CloudWatch Part One.mp4

2.2 Introduction to Cloud Watch Part Two.mp4

2.3 Monitoring EC2.mp4

2.4 Monitoring EBS.mp4

2.5 Monitoring ElastiCache.mp4

2.6 Monitoring ELB.mp4

2.7 Monitoring RDS.mp4

2.8 AWS Trusted Advisor.mp4

2.9 AWS CloudTrail Part One.mp4

2.10 AWS CloudTrail Part Two.mp4

2.11 AWS Config.mp4

2.12 AWS Organization and Consolidated Billing.mp4

2.13 Monitoring AWS Charges.mp4

3.1 Amazon SQS Building Decoupled Architecture.mp4

3.2 Amazon Simple Notification Service.mp4

3.3 Regional Specific High Availability.mp4

3.4 Bastion Hosts and High Availability.mp4

3.5 Multi Region High Availability.mp4

3.6 Connectivity Options for High Availability.mp4

4.1 Amazon Elastic Compute Cloud EC2.mp4

4.2 Launching an EC2 Instance.mp4

4.3 Storage for EC2.mp4

4.4 Expand an EBS Volume.mp4

4.5 Creating an AMI.mp4

4.6 Additional EC2 Concepts.mp4

4.7 Amazon EC2 Container Service.mp4

4.8 Amazon Elastic Beanstalk.mp4

4.9 Amazon Lambda.mp4

4.10 Amazon Lightsail.mp4

5.1 Introduction to Databases on AWS.mp4

5.2 Amazon RDS Part One.mp4

5.3 Amazon RDS Part Two.mp4

5.4 Amazon RDS Part Three.mp4

5.5 Amazon RDS Part Four.mp4

5.6 Amazon Aurora.mp4

5.7 Amazon DynamoDB Part One.mp4

5.8 Amazon DynamoDB Part Two.mp4

5.9 Amazon Redshift.mp4

5.10 Amazon ElastiCache.mp4

6.1 Introduction to Deployment Strategies.mp4

6.2 Amazon Elastic Load Balancers.mp4

6.3 Configure an Elastic Load Balancer.mp4

6.4 Amazon Auto Scaling Part One.mp4

6.5 Amazon Auto Scaling Part Two.mp4

7.1 AWS CloudFormation.mp4

7.2 Configure CloudFormation Stack.mp4

7.3 AWS Elastic Beanstalk.mp4

7.4 Deploy Application Using Elastic Beanstalk.mp4

7.5 Amazon OpsWorks.mp4

8.1 Amazon S3 Introduction.mp4

8.2 Create an S3 Bucket.mp4

8.3 Access Policies.mp4

8.4 Versioning.mp4

8.5 Lifecycle Policies.mp4

8.6 Cross Region Replication.mp4

8.7 MFA Delete and Advanced Protection Strategies.mp4

8.8 Cross Origin Resource Sharing.mp4

8.9 Encryption.mp4

8.10 Amazon Storage Gateway.mp4

8.11 Amazon Snowball.mp4

9.1 AWS Shared Security Model.mp4

9.2 AWS Compliance Program.mp4

9.3 AWS Identity and Access Management.mp4

9.4 AWS CloudTrail for Security.mp4

9.5 AWS WAF Inspector and Trusted Advisor.mp4

9.6 AWS EC2 Security.mp4

9.7 AWS KMS and CloudHSM.mp4

10.1 01 Amazon VPC Part One.mp4

10.2 02 Amazon VPC Part Two.mp4

10.3 03 Launch an Amazon VPC.mp4

10.4 04 Amazon VPC Peering.mp4

10.5 05 Amazon VPC Endpoints.mp4

10.6 06 Amazon VPC Flow Logs.mp4

10.7 07 Amazon VPC Direct Connect.mp4

10.8 08 Amazon CloudFront.mp4

10.9 09 Amazon Route Fifty Three.mp4

1.1 Course Introduction.mp4

2.1 Cloudwatch Introduction.mp4

2.2 Monitoring EC2.mp4

2.3 Monitoring EBS.mp4

2.4 Monitoring ELB.mp4

2.5 Monitoring Elasticache.mp4

2.6 Cost Explorer and Cost Allocation Tags.mp4

2.7 EC2 Pricing Models.mp4

2.8 AWS Config101.mp4

2.9 AWS Config Vs AWS CloudTrail Vs CloudWatch.mp4

2.10 Health Dashboards.mp4

3.1 EC2 EBS and IOPS.mp4

3.2 System Manager.mp4

4.1 Elasticity and Scalability.mp4

4.2 RDS and Multi AZ failovers.mp4

4.3 RDS and Read Replicas.mp4

4.4 Amazon RDS and Cross Region Replication.mp4

4.5 AWS Aurora.mp4

4.6 Aurora Database Clusters.mp4

4.7 Aurora Replicas.mp4

4.8 Aurora Serverless.mp4

4.9 Troubleshooting Autoscaling Issues.mp4

4.10 Content Delivery Network.mp4

5.1 Introduction to S3.mp4

5.2 S3 Lifecycle Policies.mp4

5.3 S3 Versioning.mp4

5.4 MFA Delete.mp4

5.5 S3 Encryption.mp4

5.6 EC2 Volume Types.mp4

5.7 KMS and CloudHSM.mp4

5.8 Amazon Machine Image.mp4

5.9 Snowball.mp4

5.10 Storage Gateaway.mp4

5.11 Athena.mp4

5.12 Elastic File System.mp4

6.1 Security on AWS.mp4

6.2 DDOS.mp4

6.3 Security Token Service.mp4

6.4 Logging.mp4

6.5 WAF and Hypervisors.mp4

6.6 Instances and Hosts.mp4

6.7 Shared Responsibility Model.mp4

6.8 Security Groups.mp4

7.1 DNS.mp4

7.2 Routing Traffic to Web Applications.mp4

7.3 Amazon Route.mp4

7.4 Top Level s.mp4

7.5 NS and SOA Records.mp4

7.6 A and Alias Records.mp4

7.7 DNS Routing.mp4

8.1 VPC Overview.mp4

8.2 VPC Peering.mp4

8.3 Network Address Translation (NAT).mp4

8.4 VPC Flow Logs.mp4

9.1 CloudFormation.mp4

9.2 Elastic Beanstalk.mp4

9.3 AWS OpsWorks.mp4

10.1 AWS Service Catalog.mp4

10.2 Case studies.mp4

1.1 Introduction.mp4

1.1 intro.mp4

2.1 What is Cloud Computing.mp4

3.1 What is CC.mp4

4.1 benefits of cloud computing.mp4

5.1 Key concepts and Terminology.mp4

6.1 Economies of Scale.mp4

7.1 capex vs opex.mp4

8.1 Public cloud.mp4

9.1 characteristics of Public Cloud.mp4

10.1 Private Cloud.mp4

11.1 Characteristics of Private CLoud.mp4

12.1 Hybrid cloud.mp4

13.1 Characteristics of Hybrid CLoud.mp4

14.1 review and what next.mp4

15.1 IAAS.mp4

16.1 Use cases of IAAS.mp4

17.1 what is paas.mp4

18.1 common scenarios Paas.mp4

19.1 What is saas.mp4

20.1 shared resp.mp4

2.1 Regions.mp4

3.1 pecial Azure regions.mp4

4.1 regional pairs.mp4

5.1 feature availabilty.mp4

6.1 Availbailty zone.mp4

7.1 availabilty sets.mp4

8.1 Resource Groups.mp4

9.1 Azure Resource Manager.mp4

10.1 Azure Core Services.mp4

11.1 What is Azure Compute.mp4

12.1 Virtual Machines 1.mp4

13.1 Virtual Machines Lab.mp4

14.1 Virtual Machines II Lab.mp4

15.1 Virtual Machines III Lab.mp4

16.1 Virtual Machines IV Lab.mp4

17.1 Virtual Machines V Lab.mp4

18.1 Virtual Machine VI.mp4

19.1 What are containers.mp4

20.1 Containers Lab.mp4

21.1 Virtual Networks.mp4

22.1 Virtual Networks Lab.mp4

23.1 What is Load Balancer.mp4

24.1 VPN Gateway.mp4

25.1 Azure Application Gateway.mp4

26.1 Content Delivery Networks.mp4

27.1 Azure Storage Services.mp4

28.1 Structued Data.mp4

29.1 Semistructured Data.mp4

30.1 UNstructured data.mp4

31.1 Azure Database Services.mp4

32.1 Sql Services Demo.mp4

33.1 Azure Marketplace.mp4

34.1 Internet of things.mp4

35.1 IOT HUB.mp4

36.1 IOt HUB Demo.mp4

37.1 big data intro.mp4

38.1 Azure sql data warehouse.mp4

39.1 HDINsights.mp4

40.1 Azure datalake.mp4

41.1 Machine Learning.mp4

42.1 serverless Computing.mp4

43.1 What is Devops2.mp4

44.1 Azure Management Tols.mp4

45.1 PowershellDemo.mp4

46.1 Azure CLI Demo.mp4

47.1 cloudshelldemo.mp4

48.1 Azure advisor.mp4

49.1 Azure application gateway II.mp4

49.2 Blob File Disk and archival intro.mp4

49.3 Summary.mp4

49.4 Deployment with json.mp4

49.5 what is cloud computing.mp4

1.1 Intro 3.mp4

2.1 Azure Firewall Intro.mp4

3.1 Azure Firewall Lab Steps.mp4

4.1 Azure Firewall Lab.mp4

5.1 Azure DDOS.mp4

6.1 Network Security Groups.mp4

7.1 App Sec Groups.mp4

8.1 Choosing Azure Network Securty Solutions.mp4

9.1 AUthentication and authorization.mp4

10.1 Azure Active Directory.mp4

11.1 Azure MFA.mp4

12.1 Azure Security Center.mp4

13.1 Azure Security center LAB activity.mp4

14.1 Azure Key vault.mp4

15.1 microsoft Azure information protection.mp4

16.1 Azure Advanced threat protection.mp4

17.1 Azure Policy.mp4

18.1 Azure Policy Lab Activity.mp4

19.1 RBAC.mp4

20.1 RBAC Lab.mp4

21.1 Azure Lokcs.mp4

22.1 Azure Locks Lab.mp4

23.1 Azure Blueprints.mp4

24.1 Subscription Governance.mp4

25.1 Azure Tagging.mp4

26.1 Azure Monitoring.mp4

27.1 Azure Monitor Lab Activity.mp4

28.1 Azure Service health.mp4

29.1 Monitoring Applications and Services.mp4

30.1 Compliance Terms and requirements.mp4

31.1 Microsoft privacy statement.mp4

32.1 Azure trust center.mp4

33.1 Trust center.mp4

34.1 Azure Government Services.mp4

35.1 Microsoft Azure Germany.mp4

36.1 Azure China.mp4

1.1 Introduction to Four.mp4

2.1 Azure Subscriptions.mp4

3.1 Management groups.mp4

4.1 Purchase Azure products and services.mp4

5.1 Usage Meters.mp4

6.1 Factors Affecting Costs.mp4

7.1 Zones for billing.mp4

8.1 Pricing Calculator.mp4

9.1 TCO.mp4

10.1 Minimize costs in azure.mp4

11.1 Azure Cost Management.mp4

12.1 Support Plans.mp4

13.1 Alternative Support Channels.mp4

14.1 SLAs.mp4

15.1 Composite SLAs.mp4

16.1 Improving Application SLA s.mp4

17.1 Public and Private Preview features.mp4

18.1 Providing Feedback.mp4

19.1 General availabilty.mp4

20.1 Azure updates.mp4

21.1 Conclusion.mp4

1.1 Course Welcome.mp4

1.2 Az 104 Agenda.mp4

1.3 Disclaimer.mp4

2.1 Identity Introduction.mp4

2.2 AAD Features and Benefits.mp4

2.3 AZure AD vs ADDS.mp4

2.4 Azure Active Directory Lab Activity 1.mp4

2.5 Managing Azure AD with Powershell Lab Activity.mp4

2.6 All about Azure AD Groups.mp4

2.7 Managing Azure AD Groups with Powershell Lab Activity.mp4

2.8 What is MFA.mp4

2.9 Multi Factor Authentication LAB Activity.mp4

2.10 Authentication methods.mp4

2.11 Types of Azure AD Users.mp4

2.12 Self Service.mp4

2.13 Azure AD Editions.mp4

2.14 AZure AD Join.mp4

2.15 Azure AD Connect.mp4

2.16 Azure AD connect Health.mp4

2.17 Azure AD B2B.mp4

2.18 Azure ad b2c.mp4

2.19 Monitoring azure AD.mp4

3.1 Management Groups.mp4

3.2 Create a Management Group.mp4

3.3 Azure Subscr ptions.mp4

3.4 How Do you get a subscription.mp4

3.5 Azure Subscription Usage.mp4

3.6 Subscription User Types.mp4

3.7 Resource Limits.mp4

3.8 Resource Tags.mp4

3.9 Pricing Calculator.mp4

3.10 Billing Alerts.mp4

3.11 Reservations.mp4

3.12 RBAC Concepts.mp4

3.13 RBAC ROLES.mp4

3.14 Azure AD Roles and Permissions.mp4

3.15 Role Definitions.mp4

3.16 RBAC Definitions Powershell.mp4

3.17 Azure AD Users and Powershell.mp4

3.18 Azure Policy.mp4

3.19 Azure Policy Lab Activity.mp4

3.20 Azure Policy WalkThrough and LAB Activity.mp4

4.1 Azure Portal.mp4

4.2 Azure Mobile App.mp4

4.3 Azure Portal Demo.mp4

4.4 Azure CLoud Shell.mp4

4.5 Azure CLoud SHell Demo.mp4

4.6 Introduction to Powershell.mp4

4.7 Introduction to powershell II.mp4

4.8 What is a powershell s.mp4

4.9 Azure s for Powershell.mp4

4.10 Manage Resource groups with PS.mp4

4.11 Azure RM vs AZ.mp4

4.12 Demo Working with Azur CLI locally.mp4

4.13 Benefits of Resource Manager.mp4

4.14 Resource providers.mp4

4.15 Resource Providers Lab Activity.mp4

4.16 Moving Resources.mp4

4.17 Resource Group demonstration.mp4

4.18 Advantages of ARM Templses.mp4

4.19 What is JSON.mp4

4.20 Parameters and variables.mp4

4.21 Azure Resource manager templates.mp4

4.22 Understanding JSON.mp4

4.23 Demonstration Run templates with PS.mp4

4.24 Intracting with VM using Powershell.mp4

4.25 Cleaning up Resources With Powershell.mp4

4.26 ARM viz.mp4

5.1 Azure Network Introduction.mp4

5.2 Purpose of Virtual Networks.mp4

5.3 Virtual Networks Lab.mp4

5.4 Createing VIrtualnetwork with PS Lab Activity.mp4

5.5 what are subnets.mp4

5.6 Multiple NICs Lab Activity.mp4

5.7 IP Addressing.mp4

5.8 Private IP Adresses.mp4

5.9 Public IP address.mp4

5.10 Manage IP Address Lab Activity.mp4

5.11 Azure service endpoints.mp4

5.12 Why use Service Endpoints.mp4

5.13 Service Endpoints Demo.mp4

5.14 Services that support Service Endpoint.mp4

5.15 and custom s.mp4

5.16 Azure DNS.mp4

5.17 DNS Delegation.mp4

5.18 Private zone Scenario I.mp4

5.19 Private zone Scenario II.mp4

5.20 Private DNS Demo.mp4

5.21 Scope of NSG.mp4

5.22 NSG Demo.mp4

5.23 What are NSG s.mp4

6.1 Interconnectivity Intro.mp4

6.2 Virtual Network Gateway Lab II.mp4

6.3 Vnet peering.mp4

6.4 Benefits of Network Peering.mp4

6.5 Vnet Peering Labs.mp4

6.6 Gateway transit.mp4

6.7 Service Chaining.mp4

6.8 Virtual NEtwork Gateway I.mp4

6.9 Azure Connectivity Comparision.mp4

6.10 Express Route I.mp4

6.11 Express Route II.mp4

6.12 Express Route III.mp4

6.13 Interconnectivity Conclusion.mp4

6.14 Virtual Network Gateway Lab.mp4

7.1 System Routes.mp4

7.2 User Defined Routes.mp4

7.3 What is Load Balancer I.mp4

7.4 What is Load Balancer II.mp4